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MODERN HITS HOME.

The Fall International Home Furnishings Market offered significant new trends in upholstered furniture. While fabrics -- including chenilles, velvets and exciting new boucles -- are more textural than ever before, and colored in a softer palette, many furniture manufacturers are cleaning up their frames to meet a more simplistic Zen-like sensibility.

In this edition of HFN Uncovers, we've highlighted a trend prevalent at the market. Modern styling led the way at many upholstery manufacturers' showrooms this market. See page 40 for a comprehensive review of the trend. Even companies known for their traditional styling have taken note of the fact that many retailers and consumers alike are looking to fill a void with more modern pieces.

In fabric choices, blue colorations were seen in almost every showroom. This trend -- highlighted in HFN on Oct. 26, page 26 -- includes a variety of hues.

Additionally, the presence of yellow-toned cloths in upholstery continues to grow. "Yellows do great at retail," relates Bruce Birnbach, vice president at Rowe Furniture. "Especially the softer butter colors."

Red, albeit in toned-down shades, continues to attract the eye as well. "Red is exciting," says Laurie Neff, vice president of merchandising at Schnadig. "It has continued to be successful for us and we've presented more product in different hues of red at this market."

At Broyhill, Deitra Smith, director of fashion for the firm's upholstery division, points to the tomato red in their Brights collection, part of the Hues program. "It's toned down a bit, but still offers a lot in the way of color."

And one fabric to look out for: toiles. They're classic, yet are being updated by many fabric suppliers in fresher, more modern colorations.
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Author:Gilbert, Daniela
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Nov 16, 1998
Words:278
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