Printer Friendly

MODAMI EXPANDS SALES AND DISTRIBUTION IN LAS VEGAS

 BOCA RATON, Fla., Nov. 18 /PRNewswire/ -- Modami Services (NASDAQ: MDMI) headquartered here, said today that Sunshine Distributors, Inc. has agreed to distribute the company's Fresh and Easy Products in Las Vegas, and that the company's newest product, an instant yogurt 100 percent sugar free and fat free, was now on sale at multiple locations at the Mirage and Treasure Island Hotels.
 The company said the Sunshine organization, which through its affiliates has generated Las Vegas in excess of $15 million for its food industry customers over the past 12 months, plans to move aggressively to gain entry for the Modami product line in Las Vegas hotels, restaurants, arenas, and hospitals.
 According to Paul Kravitz, Modami president, "Bringing Fresh and Easy Yogurt to the Mirage Properties puts us on the map in a big way." He said that "Prominent placement in premier locations with attention grabbing signage represents a major step forward in breaking our new label and unique products. And the early indications suggest that revenues from these hotel locations will be very meaningful.
 "For example," he said, "at the Mirage Hotel, after four weeks of operation in two locations, revenues are currently running at an annualized rate of $455,000."
 He said "We thought it important that our first exposure to a national audience be in a location like the Coconuts Restaurant at The Mirage. We're creating a market for a sugar-free, fat-free, instant yogurt that tastes so much better; we hope and expect this audience will remember the product and remember us."
 Modami Services is the developer and marketer of a patented food technology that enables the company to dehydrate and rehydrate any natural food without losing any nutrients, or any fiber. Its current product line consists of Fresh and Easy Yogurt, tomato flakes, yogurt candies, shakes, italian ices. The company recently announced it had successfully launched an upcharge program for Fresh and Easy Yogurt expected to penetrate 200 locations in the Houston area over the next three to sixth months.
 -0- 11/18/93
 /CONTACT: Paul B. Kravitz, president, COO and CFO of Modami Services, 407-995-0605; or Ira Weingarten of Equity Communications, 805-897-1880/
 (MDMI)


CO: Modami Services, Inc. ST: Florida IN: FOD SU:

SS-RK -- FL014 -- 6055 11/18/93 12:57 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 18, 1993
Words:375
Previous Article:KNIGHT-RIDDER RELEASES STATISTICAL REPORT FOR FIVE WEEKS ENDED OCT. 31, 1993
Next Article:FOURTH FINANCIAL CORP. ANNOUNCES AGREEMENT IN PRINCIPLE TO ACQUIRE FIRST DODGE CITY BANCSHARES, INC.
Topics:

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters