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MNC employees flaunt company tattoos in Bangalore.

TATTOOS of animals, flowers, butterflies and names of your lovers are Passe.

The new hot trend, started in Bangalore, is for the few loyal employees of leading tech firms such as Microsoft, Apple, Oracle and IBM where either logos or the name of the company is tattooed.

Though this strange shift in preferences started a few years ago, it is fast picking pace in recent times, particularly in Bangalore where it has become a status symbol to display a tattoo.

City- based tattoo studios like the Dark Arts and Brahma have seen a steady rise in the number of youths seeking etching of company logo as tattoos.

However, most of them prefer to get the tattoos etched in Goa where a number of international tattoo artists are based.

Pradeep Menon, who owns The Dark Arts, The Tattoo Studio, points out that it is challenging to etch the tattoo of company logos because of the skin complexion of Indians. " For instance, it is very difficult to get the blue colour of IBM on Indians' skin. We try our best to get the right colour combination," Menon said.

On an average, Pradeep's studio takes orders for more 100 tattoos every month and it has nearly doubled when compared with 2010. However, according to tattoo artists, there is a risk involved in etching the logos of MNC companies. One tattoo studio in Bangalore was even slapped with a notice by a leading tech company for tattooing its logo on one of its employees, who was forced to erase it.

" Showing loyalty and etching a tattoo of the company logos or two different things. Some companies may not mind employees secretly tattooing the logos.

But at the international level, it is a serious violation of copyrights and senior management will be in trouble," pointed out legal expert C. Chikkappaji.

Anand Gandhi, a product manager, who works with a US- based outsourcing firm, got the company's logo etched on his shoulder. But when he flaunted in the office he was warned against displaying it in future by his reporting manager.

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Publication:Mail Today (New Delhi, India)
Geographic Code:9INDI
Date:May 16, 2013
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