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MLB.com Offers At Bat 11 for $0.99, But Video Just For NLCS Due to FOX Deal.

Byline: Maury Brown

Yes, if only FOX didn't have an exclusivity agreement with MLB, "NLCS" would be

replaced with "Remainder of the Postseason"

On Friday, MLB.com said that to coincide with the debut of the Apple's iPhone 4S, their popular At Bat 11 application for iPhone and iPod Touch would be just $0.99 for the remainder of the postseason.

It's a great move, but for those that are thinking they're going to get to watch the ALCS or the World Series, guess again.

Yes, you're going to get postseason video streaming, but just for the remainder of the NLCS, which could end today with a Cardinals win, or tomorrow with Game 7.

Why, you ask? Blame FOX and MLB.

Baseball and FOX have an exclusivity agreement in which only FOX shows their games on national television when airing -- the entire country is blacked out on all other platforms.

This isn't to say there isn't some goodness in getting At Bat 11 for $0.99, if you've never had it (get it here, on iTunes (http://itunes.apple.com/us/app/mlb.com-at-bat-11/id420031160?mt=8)). You'll still get radio feeds, Gameday, and other video highlights all the way through the conclusion of the World Series.

But, we'll say it again: blackout rules, especially the national exclusivity deal between FOX and MLB is some of the worst "consumer relations in favor of blatant profits" you're likely to ever find in all of consumerism. Just remember that when you buy At Bat, or MLB.TV, or MLB Extra Innings next season, and likely, for many seasons to come.
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Author:Brown, Maury
Publication:The Biz of Baseball
Date:Oct 16, 2011
Words:340
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