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MITSUBISHI MOTORS ANNOUNCES 1994 PRICE INCREASE OF 3.4 PERCENT ON COMPARABLY EQUIPPED MODELS

 Previously Released 1994 Galant Retains $13,600 Starting Price
 CYPRESS, Calif., Sept. 17 /PRNewswire/ -- Mitsubishi Motor Sales of America Inc. (MMSA) today announced prices for their 1994 model year vehicles, which increased an average of 3.47 percent vs. comparably equipped 1993 models. In addition, various models have received product content enhancements that have led to additional pricing adjustments, for a total sales-weighted average price increase of 8.4 percent for 1994 Mitsubishi cars and trucks.
 The breakthrough 1994 mid-size Galant sedan retains its launch pricing across the board, with the "S" model still starting at $13,600. The all-new, American-built, dual air bag equipped Galant family sedan was introduced to the public last June.
 "Our 1994 model year pricing reflects both improvements and enhancements to the product, such as increased use of air bags, CFC-free air conditioning refrigerant and aesthetic changes, to name a few, as well as adjustments for fluctuations in currencies," said Dick Recchia, MMSA's executive vice president and chief operating officer.
 The following tables lists the 1994 base price for each 1994 model:
 Mirage Coupe $8,989
 Mighty Max Pickup $9,429
 Mirage Sedan $11,369
 Eclipse $11,979
 Expo LRV $13,019
 Expo $15,689
 Montero $23,950
 Diamante $25,525
 3000GT $27,175
 Mitsubishi Motor Sales of America Inc. was established in 1982 by Mitsubishi Motors Corp., Tokyo, and markets a full line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans, sport wagons, light trucks and sport utility vehicles.
 -0- 9/17/93
 /CONTACT: Debbie Stearn-Pollack, 800-233-MMSA (National) or 800-828-MMSA (California)/


CO: Mitsubishi Motor Sales of America ST: California IN: AUT SU:

EH -- LA021 -- 3135 09/17/93 14:14 EDT
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Publication:PR Newswire
Date:Sep 17, 1993
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