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MITSUBISHI MOTORS ACHIEVES STRONG SALES INCREASE IN MAY; ECLIPSE, 3000GT LEAD LINEUP WHILE APPROACHING RECORD SALES

 CYPRESS, Calif., June 3 /PRNewswire/ -- Mitsubishi Motor Sales of America Inc. (MMSA) today announced its most successful sales month of the year and impressive momentum from several key models. Total vehicle sales reached 17,066, representing a 40 percent increase in passenger car sales over the same period last year. On the way to helping achieve the strong sales surge were the company's sports models Eclipse and 3000GT, with Eclipse recording one of the highest sales months since its introduction.
 "March, April and May have all been tremendous sales months for our Eclipse and 3000GT sports models," said Kevin Ormes, vice president of sales for MMSA. "Sales of the Eclipse approached the highest months since its arrival in 1989, while the 3000GT has led its segment."
 A consistently popular model in the Mitsubishi Motors product line, the Eclipse sports coupe is domestically produced at the company's Diamond-Star Motors assembly plant in Normal, Ill. May sales of Eclipse reached 6,242 units, surpassing sales during the period last year by 45 percent. In addition to the successful performance of Eclipse, combined sales of the company's luxury models including 3000GT, Diamante and Montero exceeded 4,000 units.
 Ormes noted that the increasing momentum of the company's product line is the result of an overall effort to boost sales as Mitsubishi Motors prepares to launch its completely redesigned 1994 Galant mid- size sedan on July 1.
 "The outstanding sales month we had in May proves the success of our pre-launch strategy for the 1994 Galant," Ormes added. "As we approach Galant's introduction, we are undertaking the largest advertising effort we've ever utilized to launch a new model."
 According to Ormes, an integral component of the new 1994 Galant advertising campaign is the introduction of a new theme line for Mitsubishi Motors: "The New Thinking in Automobiles."
 Mitsubishi Motor Sales of America Inc. was established in 1982 by Mitsubishi Motors Corp., Tokyo, and markets a full line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans, sports wagons, light trucks and sport/utility vehicle.
 MITSUBISHI MOTOR SALES OF AMERICA
 Sales Figures
 May 1993 May 1992 Pct. Change
 Month/YTD Month/YTD Month/YTD
 Total passenger car
 sales(a) 15,953/66,406 11,358/62,623 +40 pct/+6 pct
 Total truck sales 1,113/5,925 1,292/5,564 -14 pct/+6 pct
 Total vehicle sales 17,066/72,331 12,650/68,187 +35 pct/+6 pct
 Domestic sales
 (includes Eclipse/
 Mirage) 6,288/24,792 4,829/29,679 +30 pct/-16 pct
 (a) Above totals include domestic sales.
 -0- 6/3/93
 /CONTACT: Steve Ford of Mitsubishi News Bureau, 800-233-MMSA or (California) 800-828-MMSA/


CO: Mitsubishi Motor Sales of America Inc. ST: California IN: AUT SU:

EH-LS -- LA042 -- 5175 06/03/93 16:31 EDT
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Date:Jun 3, 1993
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