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MITSUBISHI MOTORS' JULY LAUNCH OF NEW GALANT ADDS TO STRONGEST PASSENGER CAR MONTHLY SALES FOR THE YEAR

 Sales Reflect 19 Percent Increase in Domestically Built Products
 CYPRESS, Calif., Aug. 4 /PRNewswire/ -- Marking the launch of its all-new 1994 Galant mid-size sedan, Mitsubishi Motor Sales of America today announced the company's highest monthly sales for this calendar year at 17,291 units, reflecting a 19 percent increase in its domestically produced products from the prior year. The 1994 Galant, together with the sporty Eclipse, represent Mitsubishi's largest volume products and are both built at Diamond-Star Motors in Illinois.
 "Our domestic products account for nearly 65 percent of our total sales," said Kevin Ormes, vice president of sales. "We've already sold nearly 37,000 Eclipse models to date this year and expect to reach a similar plateau once our new Galant is up to full production capabilities."
 The company's luxury line of products have also maintained a solid stance, with Montero calendar year-to-date sales up 21 percent from last year and 3000GT marking a 38 percent increase from the same calendar- year-to-date period in 1992. Diamante sales for the month of July specifically reached more than 3,000 units, including nearly 700 units of the Australian-built Diamante Wagon.
 Passenger car sales for the month reached 16,408 units and included sales of more than 2,800 Galants. July sales for the company reflected a 2 percent increase over last month's sales.
 Mitsubishi Motor Sales of America Inc. was established in 1982 by Mitsubishi Motors Corp., Tokyo, and markets a full line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans, sport wagons, light trucks and sport-utility vehicles.
 July '93 July '92 Pct. Change
 Month/YTD Month/YTD Month/YTD
 Total passenger
 car sales(a) 16,408/98,849 16,937/99,877 -3/-1
 Total truck sales 883/7,948 1,622/8,642 -46/-8
 Total vehicle sales 17,291/106,797 18,559/108,519 -7/-2
 (a) Above totals include domestic sales.
 Domestic sales (includes
 Eclipse/Mirage/Galant) 7,789/39,457 6,540/44,892 +19/-12
 -0- 8/4/93
 /CONTACT: Debbie Stearn-Pollack of Mitsubishi News Bureau, 800-233-MMSA, or (Calif.) 800-828-MMSA/


CO: Mitsubishi Motor Sales of America Inc. ST: California IN: AUT SU:

JB-BP -- LA046 -- 9584 08/04/93 17:46 EDT
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Publication:PR Newswire
Date:Aug 4, 1993
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