MITSUBISHI DIAMANTE SETS ALL-TIMES SALES RECORD AS OVERALL COMPANY SALES TAKES SHARP INCREASE IN JUNE
MITSUBISHI DIAMANTE SETS ALL-TIMES SALES RECORD AS
OVERALL COMPANY SALES TAKES SHARP INCREASE IN JUNE
CYPRESS, Calif., July 6 /PRNewswire/ -- In addition to posting the best sales month in more than a year and a 72 percent increase over the prior month, Mitsubishi Motor Sales of America Inc. (MMSA) experienced increases in both imported and domestically produced models contributing to total vehicle sales of 21,773, as Diamante set an all-time sales record with the strongest month since its introduction.
"The Diamante lead our model line to our most successful sales month since February of 1991," said Kevin Ormes, vice president of sales for MMSA. "During what continues to be a slow recovery for the auto industry, our sales increase in June reflects a positive signal from consumers in not only the upscale arena, but also for our mainstream models such as Galant and Eclipse."
Sales of Diamante reached 3,817 marking an 83 percent increase over a year earlier, while Eclipse achieved leadership for domestically produced models out of Mitsubishi's Diamond Star Motors assembly plant in Normal, Ill., with a month-end sales figure of 5,193, representing a 4 percent increase over the previous year and a 21 percent increase over a month earlier.
Ormes noted that Eclipse sales have continued to provide strong support in the Mitsubishi model line due to its broad appeal in the sports coupe segment. Total sales of domestically produced models were 8,673 units and represented a 26 percent increase over last month's figure.
Mitsubishi Motor Sales of America Inc., was established in 1982 by Mitsubishi Motors Corp., Tokyo, and markets a full line of subcompacts, compacts, sports coupes, grand touring sports cars, luxury performance sedans, sport wagons, light trucks and sport/utility vehicles.
June '92 June '91 Pct change
Month/YTD Month/YTD Month/YTD
car sales(a) 20,137/82,940 15,945/88,603 +27 pct/-6 pct
Total truck sales 1,456/7,020 1,274/9,706 +14 pct/-28 pct
sales 21,773/89,960 17,219/98,309 +26 pct/-8 pct
(a) Above totals include domestic sales
Domestic Sales 8,673/38,352 6,903/37,949 +26 pct/+1 pct
/CONTACT: Steve Ford of Mitsubishi News Bureau, 800-233-MMSA (national) or 800-828-MMSA (Calif.)/ CO: Mitsubishi Motor Sales of America Inc. ST: California IN: AUT SU: EH-CH -- LA018 -- 6720 07/06/92 16:06 EDT