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MIP-TV rush after AFM - film companies after TV business.

MIP-TV Rush After AFM - Film Companies After TV Business

Forget Iraq. Forget the recession. As for as this year's MIP-TV is concerned, things couldn't be better.

All the booths at the Palais in Cannes are completely sold out and, in the U.S. and in Europe, they're standing in a waiting line to book space.

"This MIP-TV should be the biggest ever," says Barney Bernard, president of International Exhibition Organization, the man who represents MIP-TV and MIPCOM in the U.S. "Right now, we are ahead in registrations over last year." The total MIP-TV attendance in 1990 was 8,200.

"The international business shows every indication of growing," Bernard said, adding: "Of course, this is on the assumption that nothing drastic happens, like planes being blown up." Bernard noted that, despite dire predictions to the contrary, the Monte Carlo attendance had been down only slightly (by about 10 per cent).

Cannes has instituted special security measures, which will be in effect both at MIP-TV, and at the Cannes Film Festival which follows.

Bernard said that, in the U.S., he had 15 companies waiting for possible dropouts to get space at MIP-TV. Equally, MIP-TV offices in Europe had applicants standing in line (30 in Paris and 6-8 in the UK), with currently no indication that they could be accommodated with stands at the Palais.

Bernard said he wasn't aware of any special events or simposia being added to the 1991 MIP-TV.

"I understand that Media '92 plans to hold their board meeting during MIP-TV (April 18), which means that quite a few Europeans will be there," he said. As for conferences and panels, Bernard said candidly that MIP-TV wasn't anxious to expand them because they detract from market attendance. However, there have been discussions of a panel discussion on a single, major topic of particular interest to the television industry.

Commenting on the oft-heard complaint that hotels and restaurants in Cannes are pricing themselves out of the market, Bernard said that the arrangement negotiated between Cannes Hotel Owners Assn. and MIP, calling for a 35 per cent discount on room prices, was very much in effect and would continue to apply this year.

Bernard felt that, as last year, MIP-TV might benefit from the soft theatrical market which some think will be evident again at this year's AFM in Los Angeles.

"Last year, we got a lot of applications for MIP-TV," he said.

There'll be no theatrical element at MIP-TV. However, there had been discussions between MIPCOM and the American Film Marketing Assn., relating to the possibility of extending MIPCOM in October to add a theatrical market. This was superseded by the AFM decision to have such a market in Los Angeles.

The reason given was that MIPCOM couldn't have incorporated the market until 1992, when new screening facilities at the Palais will be ready.
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Title Annotation:American Film Market
Publication:Video Age International
Date:Mar 1, 1991
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