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MIP-TV '92: a bazaar for TV rights with film implications.

More than 40 international companies are making their debut by taking stands for the first time at MIP-TV, the international TV market to be held April 10th-15th in Cannes, France.

Traditionally, MIP-TV has been the bazaar for a myriad of small international companies that either have skipped the preceeding Monte Carlo TV Market, or would not be attending the post Los Angeles Screenings.

Even though co-production is on everyone's mind, (freely or induced), sale of library material to small TV territories is MIP-TV's main business activity. Large broadcasters have made their choice of U.S. mid-season replacement shows, and will be looking at the new season at the end of May, or early June.

Many film companies will be offering their fare to TV outlets directly, since movies are increasingly "carrying" the evening on international networks. Even though large buyers will seemingly have little to do besides check out films and MOW's they will still be orbiting around the major distributors. In any case, the sheer size of MIP-TV makes a good market for all.

From Yugoslavia, Marijan Oresnik, Croate TV's director of international relations, said "We wanted MIP-TV to be the setting for our first independent international presentation. We will be at Cannes to develop our partnerships and continue discussions that we have had with other Central European industry executives." Croate will be showing their own productions and will also represent the animation company, Zabreb Films.

Another new visitor Mega Channel, the first commercial TV network in Greece (set up two years ago), intends to sell various Greek TV series. The company is also looking for co-pro partners.

British enthusiasm and regained confidence, following the recent TV franchise license reallocations, are clear by the presence of more than 12 new U.K. companies at the market.

Ildi Toth, vp of The Movie House Sales Co. stated, "Having maximized the theatrical and video markets for our library of films, we saw the necessity of participating in the unexploited TV market. MIP-TV is the idea place to start." Movie House was established four years ago by David Hodgins, chairman of the U.K. distribution organization, Medusa Communications, to handle worldwide sales of major features and later, produce and distribute Maniac Cop II.

The Welsh, following the successful example of the Irish group stand (Ireland on Screen) at both MIP-TV/MIPCOM '91, are out in force this year. "Screen Whales" unites the three Welsh networks, BBC, HTV, and S4C, in association with TAC (The Association of Welsh Independent Producers) and WDA (The Welsh Development Agency). The focus centers on the Welsh industry was a whole, but, will also allow each partner the opportunity to pursue its own individual objectives.

Other U.K. newcomers include producer/distributor, First-in-Fact, who specializes in factual programming; Gemini Vision; Direct Link, which is exhibiting next to their recently acquired animation company, Brat Pak; High Point Films & TV Limited; The Summit Group; The Label; The Global AMG; Financial Time TV and Davies Communications International.

On the French scene, Pathe, the first multi-national company in the audio visual industry, (started in 1910), is planning to make a comeback at MIP-TV. The company would like to re-establish its place as an international partner in the market, and may announce major European co-pro projects at the convention.

Though only six months old, French newcomer Media Participation Audiovisuel (MPA) is gaining acceptance in the animated film sector. Grouping production, distribution, and animation companies like Media Film TV, Sitel and Belvision together, MPA will present several TV pilot projects based on the comic book characters, Hugo, Marine, Sylvain and Sylvette.

The U.S. is already well represented, with 16 companies first-timing at the festival. Among the list are the distributor, Goodman Entertainment Group; and Aims Media, which is offering their catalogue of 5000 TV and video titles.

Other companies of note are: Japanese animation specialists, Sunrise; Denmark's ITE and the U.S. company, Interactive Systems, both of which are producers of software and hardware for interactive TV entertainment, and 7 Seas Communications in Italy.

Last year, MIP-TV broke all previous records, attracting 8700 participants representing 1894 companies, 727 of whom took stands.
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Author:Hornik, Susan
Publication:Video Age International
Date:Mar 1, 1992
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