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MIND EXTENSION UNIVERSITY: A NEW SURVEY BRINGS 'DISTANCE EDUCATION' INTO FOCUS

 MIND EXTENSION UNIVERSITY: A NEW SURVEY BRINGS
 'DISTANCE EDUCATION' INTO FOCUS
 DALLAS, May 4 /PRNewswire/ -- While the lyric "no more pencils, no more books," may be popular among school-aged children, American adults are singing a different tune. According to the "Access to Education Report," a new Opinion Research Corporation (ORC) poll released today, almost 60 percent of the 1,009 adults surveyed are interested in going back to school. This movement to pursue higher education can be tied directly to the value placed on college degrees. The survey, commissioned by Mind Extension University(R) (ME/U): The Education Network(TM), bears this out: more than 90 percent of Americans feel its important to have at least a four-year degree in today's business climate; and 89 percent think a graduate degree, like an MBA or MA, offers a competitive advantage in the workplace.
 But while the majority of Americans are academic-minded, a large proportion say a number of factors -- namely cost (79 percent), time (68 percent), responsibilities at work and home (57 percent and 55 percent, respectively), and availability of desired courses (43 percent) -- are preventing them from continuing their education.
 "One solution to help adults overcome these barriers is what academicians call 'distance education,' which refers to courses that are provided by cable or satellite to students based at off-site locations," notes Greg Liptak, president of Mind Extension University: The Education Network, the country's premier "distance education" network. According to Dr. Walter Lindenmann, director of research for Ketchum Public Affairs, "Interest in this type of instruction is quite high. Nearly half (47 percent) indicated that they might want to take courses they could 'attend' by watching television."
 Distance Education Offers Access To Education.
 Launched in 1987, Mind Extension University is the only 24-hour "distance education" network to deliver fully accredited undergraduate and graduate level courses and degree programs via cable or satellite directly into the living rooms of 18 million households. ME/U is a boon for the 57 and 55 percent of Americans who feel they have too many responsibilities at work and at home, respectively. Classes are never missed because students can tape courses and view them later, at their convenience.
 Those who don't live near a college or university can take courses without having to relocate. And because ME/U is affiliated with more than 20 of the country's leading universities, they can choose from a broad range of degree programs including a bachelor's completion in business, a master of arts in education and a master of business administration. As for the cost factor, many ME/U students who "attend" classes in their living rooms can realize a cost savings because they only pay for tuition and books -- and not room and board or commuting costs, expenses which can really drive up the price of an education.
 Other Major Findings.
 -- Adults with children under the age of 18 (72 percent) are more interested in continuing education than those without.
 -- Of those interested in continuing their educations, classes for professional and career advancement top the list of courses adults are most interested in taking (85 percent); courses for personal growth and enjoyment (78 percent), leading to a diploma or certificate (68 percent) and leading to a degree (68 percent) follow closely behind.
 -- A strong majority (63 percent) say they would take continuing education courses if their company made them available as a benefit.
 -- Nearly two-third (63 percent) of cable subscribers polled say the availability of Mind Extension University (ME/U) would enhance their basic cable service.
 -- More than two-fifths (44 percent) of non-cable subscribers would be motivated to sign-up for cable if Mind Extension University (ME/U) was offered; strikingly, non-subscribers with children at home are almost twice as likely (61 percent) as those without (35 percent) to claim they would subscribe if such a channel were available.
 -- Half of all respondents (50 percent) have seen or heard about colleges or universities that offer students the ability to enroll in courses that are provided on television.
 The "Access to Education Report," conducted on behalf of Mind Extension University (ME/U): The Education Network, was designed and supervised by Dr. Walter Lindenmann, Director of Research for Ketchum Public Affairs. The field work and data processing were carried out by Opinion Research Corporation (ORC) of Princeton, N.J. The interviewing -- which took place between March 26 and March 29, 1992 -- was among a nationally representative sample of 1,009 adults 18 years of age or older.
 -0- 5/4/92
 /CONTACT: Norman Birnbach, 212-536-8722, or Andi Zales,


212-536-8847, both of Ketchum Communications, for Mind Extension University/ CO: Mind Extension University ST: Texas, Colorado IN: SU:

SH-TS -- NY018 -- 5901 05/04/92 09:54 EDT
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Date:May 4, 1992
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