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MILTON BERLE'S TEXACO STAR THEATER VIDEOS CREATE TREMENDOUS SALES AND EXCITEMENT ON QVC

 NATICK, Mass., July 6 /PRNewswire/ -- On Thursday, June 24, Milton Berle, one of the funniest, most beloved comedians of all time, made his first appearance on the QVC shopping network to offer his new Texaco Star Theater "Greatest Moments Of Comedy" video series. The item proved to be a major success, surpassing expectations with nearly $200,000 in sales.
 The video cassette series is wholesome family entertainment and features classic comedy from his Texaco Star Theater television program that hasn't been seen in 40 years. Stars appearing on the video include Frank Sinatra, Dean Martin, Jerry Lewis, Jack Benny, Bob Hope, Elvis Presley, Jackie Gleason, Martha Raye, Cesar Romero, Red Skelton, Louis Armstrong, Duke Ellington and many more. The complete collector's set is only $29.95 plus shipping and handling, and includes a special bonus audio cassette, Milton Berle's "Golden Moments Of Show Business." To order call 800-MB-VIDEO (800-628-4336).
 Direct To Retail, the exclusive distributor for the product, expects sales of $50 to $60 million. The advertising and sales promotion schedule will consist of major cable exposure on the Turner network (which includes CNN, TNT, Headline News, TBS and Cartoon Channel), as well as credit card statement inserts distributed nationally, Parade magazine, and major catalogs. Milton Berle will be promoting the video series on a media tour which includes Good Morning America, The Joan Rivers Show, Sally Jessy Raphael and Entertainment Tonight.
 -0- 7/6/93
 /CONTACT: Elena Roberts of Direct To Retail, 407-391-2600/


CO: Direct To Retail; QVC ST: Florida IN: REA ENT SU:

AW-RC -- FL007 -- 8681 07/06/93 14:05 EDT
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Publication:PR Newswire
Date:Jul 6, 1993
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