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MILLER GENUINE DRAFT SAFETY ADVISERS/RECYCLING FOR CHARITY COMING ACROSS THE COUNTRY WITH HARLEY-DAVIDSON REUNION RIDE

 MILWAUKEE, June 3 /PRNewswire/ -- Miller Genuine Draft has teamed up with another made-in-Milwaukee institution this summer as the primary sponsor of Harley-Davidson's 90th Anniversary Reunion Ride benefiting the Muscular Dystrophy Association.
 As part of a comprehensive plan, MGD and Harley-Davidson will conduct a variety of Reunion Ride activities including a recycling program and motorcycle safety instruction.
 To promote safe and responsible cycling on the Reunion Ride, motorcycle safety experts will ride along key routes as MGD Safety Advisers. MGD Safety Advisers will accompany cyclists from starting- point cities to encourage safety for 60,000 cyclists en route to Milwaukee, where the reunion celebration will take place on June 12.
 "MGD and Harley-Davidson recognize that there are safety concerns unique to a long-distance group ride and want to help ensure a safe roadway for both motorcyclists and other motorists," said Dave Thompson, the MGD Safety Adviser accompanying the San Antonio route. "As an MGD Safety Adviser, it's my job to help educate cyclists about safe practices along the ride."
 "The MGD Safety Adviser program will promote safe and responsible cycling to bring this important aspect to the 60,000 riders traveling to Milwaukee for the June 12 event," said Mark Ziskind, Miller Genuine Draft brand manager.
 In addition to the Safety Adviser program, Miller Brewing is conducting a fund-raising recycling program the proceeds of which will be donated to MDA. The public is invited to bring aluminum cans to Reunion Ride activities along the route and the main event in Milwaukee on June 12. Those who participate will receive a commemorative Miller Genuine Draft/Harley 90th brew cup (where legal).
 Also, as part of its sponsorship, Miller Brewing Company will contribute 25 cents to MDA for every case sold of commemorative 16-ounce Miller Genuine Draft/Harley-Davidson 90th Anniversary cans.
 "We're proud to be a partner with our neighbors at Harley-Davidson, celebrating their rich heritage and supporting the Muscular Dystrophy Association," Ziskind said.
 Miller is a wholly owned subsidiary of Philip Morris Companies, Inc. Principal beer brands include Miller Lite, Miller Genuine Draft, Miller Genuine Draft Light, Miller High Life, Miller Reserve, Lowenbrau, Meister Brau and Milwaukee's Best. Miller also produces Sharp's, a non- alcohol brew.
 -0- 6/3/93
 /CONTACT: Scott Epstein, 414-931-4308, or Paul Capelli, 312-266-4540, both for Miller Genuine Draft/


CO: Philip Morris Companies, Inc. ST: Wisconsin IN: FOD SU:

CK -- NY048 -- 4919 06/03/93 11:01 EDT
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Date:Jun 3, 1993
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