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MILLENNIUM CHALLENGES WOMEN TO CHANGE BATTERY BUYING HABITS

 MILLENNIUM CHALLENGES WOMEN TO CHANGE BATTERY BUYING HABITS
 GAINESVILLE, Fla., March 24 /PRNewswire/ -- Recent research shows that women in America are willing to go out of their way to protect the environment. Yet, those same women are responsible for purchasing 60 percent of the 2.5 billion disposable batteries thrown away each year. This information was revealed in research conducted by the popular national rechargeable battery brand manufactured by Gates Energy Products.
 According to a new nationwide survey conducted by the Roper Organization, American women believe that protecting the environment is second in importance only to the nation's drug problem. The survey further showed that 99 percent of American women cite toxic and chemical waste disposal as the nation's most pressing environmental problem. That's especially surprising when you consider that women purchase more than 60 percent of all throwaway batteries sold.
 Millennium asserts that the billions of disposable batteries thrown away each year are a large contributor to this country's chemical waste disposal and landfill tonnage problems. In fact, if all the batteries thrown away annually in America were lined up end-to-end, they would circle the globe three and a half times. By using a single rechargeable battery, consumers can replace as many as 300 disposables. Consumers can easily see the positive impact of recycling power. Consider that there are nearly a billion battery-operated electronic toys and portable electronic products in use today. All these devices are excellent applications for rechargeable batteries.
 Additionally, the research found that women buy disposable batteries primarily because rechargeables seem too complicated and expensive. Millennium maintains rechargeable battery use is quite simple. According to the company, once consumers initiate the habit of recycling batteries in one- or three-hour charging units, they find that they no longer have to make those quick runs to the store for more batteries. The battery power is ready when they are -- and they aren't throwing those batteries away.
 The Millennium Power System, introduced in 1990, is the first family of rechargeable batteries to directly address the growing environmental concern that consumers have with batteries. The Millennium line offers the first-ever closed-loop environmental collection program through its lifetime replacement guarantee. The company will not only replace their rechargeable Millennium battery if it ever fails, but also will recycle the returned batteries. Millennium is asking consumers -- men and women alike -- to recycle their battery power through rechargeable battery use and, in doing so, to help reduce the amount of batteries entering our municipal waste stream. By using rechargeable batteries, though they cost a little more up front, consumers can save a considerable amount of money each year because they are reusing those batteries rather than making countless trips to the store to buy new ones.
 The Roper study confirmed that as many as 78 percent of American women have taken steps to increase their use of recyclable products and 77 percent report published articles about the environment have changed their behavior. However, less than a third feel they have received enough information about what they can do personally to help the environment. This is where Millennium is playing an important role.
 Via a national consumer education program, Millennium is helping consumers to better understand the environmental, economic and convenience advantages of rechargeable battery system use. According to the Roper study, when it comes to keeping our planet in good health, American women clearly are asking to be taught more about what they can do. Women are becoming increasingly aware of the connection between the products they purchase and the social and economic trends that will shape the world in the future.
 Millennium is urging women to try rechargeable battery power. Their full line of batteries includes all the popular consumer sizes (AA, C, D, 9-volt, AAA), one- and three-hour charging systems, Power Packs for video camcorders, radio-controlled cars and toys, and specialty packs for cordless and cellular telephones.
 -0- 3/24/92
 /CONTACT: Julie Vastano of Gates Energy, 904-462-4750; or Sydney Ayers of Servoss Public Relations, 303-777-6200/ CO: Gates Energy ST: Florida IN: SU:


SM -- NYEFNS16 -- 0851 03/24/92 07:06 EST
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Publication:PR Newswire
Date:Mar 24, 1992
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