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MILES JOINS WITH LOCAL EDUCATORS AND CIVIC LEADERS ON BEHALF OF SCIENCE LITERACY

 DURING AMERICAN EDUCATION WEEK PARENTS AND LOCAL BUSINESSES


WILL BE ASKED TO PARTICIPATE IN SURVEYS APPEARING IN LOCAL NEWSPAPERS
 AND ON LOCAL TELEVISION
 PITTSBURGH, Nov. 15 /PRNewswire/ -- This is American Education Week, seven days set aside to recognize the importance of quality education in creating opportunities for children and securing economic stability for the country, Miles Inc. said today.
 Miles Inc. and the Allegheny Schools Science Education and Technology (ASSET) Consortium -- a group established by Miles in 1992, made up of business, education and civic leaders -- have teamed up to celebrate American Education Week and bring attention to the less-discussed issue of science literacy. Activities of the week focus on the relationship between a good science education foundation and how well prepared children will be to participate in the work force of the future.
 In an unprecedented partnering of local media, Miles and the ASSET Consortium are working with WTAE-TV, the Pittsburgh Post-Gazette, the Pittsburgh Courier, the Pittsburgh Business Times, KQV-AM, WDUQ-FM, WQED- FM and Martin Media, the operator of the Miles sign on Mount Washington, to raise awareness of the need for improved science literacy among local civic and business leaders, educators and parents.
 A Survey of Pittsburghers
 To gauge Pittsburghers' understanding of science literacy and gather local support from businesses and private citizens, Pittsburgh media will conduct surveys throughout the week. Local business professionals will be asked to respond to questions related to science literacy and work force preparedness in a survey in this week's Pittsburgh Business Times. In the Sunday edition of the Pittsburgh Post-Gazette, and this week's edition of the Pittsburgh Courier, parents will be asked questions about their own involvement in their children's education -- specifically science education. WTAE-TV will conduct a call-in survey of parents on its Saturday and Sunday morning newscasts.
 Cooperative efforts like those of the ASSET Consortium have been touted by national experts as the necessary catalysts for change in education reform. According to U.S. Secretary of Education Richard Riley, "School reform depends on both `insiders' and `outsiders,' working hand-in-hand. Teachers and principals, parents and politicians, school boards and administrators, business and labor, and state and federal leaders all have vital roles to play."
 Members of the ASSET Consortium include The Carnegie Science Center, Duquesne University School of Education, Westinghouse Electric Corp., Duquesne Light Company and others. Recently, the consortium was invited to participate in establishing a science institute that will maximize the resources of the entire region.
 Mayor-elect Tom Murphy said groups like ASSET can help the region become a model for change in how we think about science and how we share science with our children. "If we can bring about this kind of change," Murphy said, "the rest of our goals for the city become a little easier."
 Miles Sign Promotes Science Literacy
 The Miles sign on Mount Washington is taking part in the week-long science awareness campaign as well. Messages will salute teachers and encourage parents to "Share science with your child." And, as it does one night a week throughout the year, the sign will feature a Miles Science Quiz on Thursday, Nov. 18.
 Miles Inc. is a research-based company with major businesses in chemicals, health care and imaging technologies. Headquartered in Pittsburgh, the company employs some 26,000 people and had sales of $6.5 billion in 1992. Miles has 57 locations throughout North America.
 -0- 11/15/93
 /CONTACT: Ute Waymire of Miles, 412-394-5554; or Linda Topoleski of Dymun-Nelson, 412-281-2345, for Miles/


CO: Miles Inc. ST: Pennsylvania IN: SU:

CD-LJ -- PG013 -- 4478 11/15/93 13:27 EST
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Publication:PR Newswire
Date:Nov 15, 1993
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