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MIFP SELECTS Z/COM TO PROMOTE SCREENSAVOR, THE FIRST PHOTO-BASED SCREEN SAVER PROGRAM FOR THE MACINTOSH

 MIFP SELECTS Z/COM TO PROMOTE SCREENSAVOR,


THE FIRST PHOTO-BASED SCREEN SAVER PROGRAM FOR THE MACINTOSH
 PORTLAND, Ore., Nov. 4 /PRNewswire/ -- Z/Com Inc. said today it recently completed a promotional campaign for MIFP, Portland-area developers of ScreenSavor(TM). An accessory to After Dark(TM) and Intermission(TM) screen saver programs, ScreenSavor serially displays high-quality, full-color photographs that protect computer monitor screens from image burn-in.
 Z/Com developed the campaign to position ScreenSavor as an alternative to animated screen savers available through other software developers. Featuring the work of both local and nationally recognized photographers, such as Ray Atkeson, the promotional program includes trade press advertising, product literature and product packaging.
 Z/Com, a Portland-based marketing communications firm, relies on 100-percent digital technology for creating and producing materials for clients. The firm specializes in providing strategic planning, corporate identity, collateral, advertising, public relations, presentations and trade show support services for clients including US Software, International Jewelry Center, TSSI, Northland Furniture and Timberline Software.
 -0- 11/4/92
 /CONTACT: Trish Hahn, media specialist, Z/Com, 503-228-6465/ CO: Z/Com Inc.; MIFP ST: Oregon IN: ADV CPR SU:


SW-LM -- SE009 -- 2682 11/04/92 16:47 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 4, 1992
Words:195
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