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MIDWAY AIRLINES STARTING SERVICE TO CHICAGO WITH WHIMSICAL BRIEFCASE CHALLENGE, OPEN TO EVERYONE

 NEW YORK, Nov. 11 /PRNewswire/ -- Riddle: What does the "ugliest" briefcase in New York have to do with a brand-new airline? Answer: Both can get you to Chicago free.
 That is, if the briefcase's owner enters it in a Midway Airlines "just for fun" briefcase competition next Monday, Nov. 15, where New Yorkers of every size and shape will have a better chance at winning than the legions competing in the marathon on Sunday -- in this case a total of 250 pairs of free roundtrip airline tickets.
 "It may not be laurel wreaths and gold medals, but who can't use a free airline ticket for business or leisure travel?" says Ken Carlson, president and CEO of the new Midway Airlines. "Our competition doesn't require the training for a marathon. In fact, you can compete sitting down. All you need to do is show up with a briefcase or your homemade version of one."
 The Monday, Nov. 15, contest and ticket giveaway will be held at the Ramada Hotel LaGuardia, across from the airport at 90-10 Grand Central Parkway, Queens, with registration from 9:30 a.m. to 10:30 a.m.
 Individual winners will be picked in 25 briefcase categories -- from "most artistic" to the briefcase that "looks most like its owner" -- in a celebration of Midway's first day of service. Category winners will each receive a pair of roundtrip tickets on Midway and a stay at the Ramada Hotel Oak Brook Terrace in Chicago. Following the special contest judging at 10:30 a.m., Midway will award another 225 pairs of roundtrip tickets through a random drawing for everyone registered. Winners must be present and all it takes to register is a briefcase in hand.
 Categories for the briefcase judging are:
 Biggest Smallest
 Heaviest Lightest
 Oldest Looking Newest Looking
 Funniest Looking Most Interesting Contents
 Most Feminine Most Masculine
 Most Artistic Most Futuristic Looking
 Bets "Traveling Office" Hardest to Carry
 Roomiest Most New York-ish
 Most Expensive Looking Cheapest Looking
 Most Comfortable Looking Most Traveled Looking
 Most Business-like Most in Need of Retirement
 Ugliest Looks Most Like Its Owner
 Most Creative Substitute (for a briefcase)
 Participants can call 800-44-MIDWAY for more details.
 Midway Airlines will inaugurate the new service with six daily nonstop flights each way between LaGuardia and Chicago's Midway Airport, operating new Fokker 100 aircraft, configured with all-leather seats spaced with a 34-inch pitch equivalent to other carriers' first-class cabins and roomier than others' coach seating of 29- to 32-inch pitch.
 Midway offers unrestricted fares well below competitors full coach fares as well as a full range of fares for the leisure traveler. Other aspects of midway's service, comfort and convenience, including food- and-beverage service and a unique frequent flyer program, will also underscore Midway's commitment to providing a full-service product at prices substantially below those charged by larger airlines.
 -0- 11/11/93
 /CONTACT: Bruce Hicks, c/o Lee Laino Associates, 212-986-1040/


CO: Midway Airlines ST: New York, Illinois IN: AIR SU: PDT

WB-TA -- NY047 -- 3265 11/11/93 13:25 EST
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Publication:PR Newswire
Date:Nov 11, 1993
Words:504
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