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MIDLAND ANNOUNCES NFL LICENSE FOR ITS SPORTSWEAR SUBSIDIARY

 MIDLAND ANNOUNCES NFL LICENSE FOR ITS SPORTSWEAR SUBSIDIARY
 CINCINNATI, March 19 /PRNewswire/ -- The Midland Company (AMEX: MLA) today announced that the company's wholly owned sportswear subsidiary, CS Crable Sportswear, has signed an agreement with National Football League Properties, Inc. licensing CS Crable Sportswear to sell NFL logos on better fleece tops and T-shirts. The license would extend from April 1, 1992 through March 31, 1995. J.P. Hayden, Jr., Midland's chairman, stated "We are very excited to be receiving the NFL license. This license expands CS Crable's product offering and makes us more important to our retail partners. CS Crable's sales exceeded $21 million in 1991, up from $8 million in 1990. We believe that 1992 will be another year of strong growth for this division and we are certain that our sales of NFL products will contribute to this growth in a meaningful way."
 CS Crable Sportswear designs and markets high-qualtiy sportswear with embroidery and screenprinting processes featuring most major colleges and universities, lifestyle themes and, in 1992 -- the National Football League.
 Midland, which is headquartered in Cincinnati, is engaged in insurance and finance operations, the transportation of bulk commodities on the inland waterways, and the imprinted sportswear business.
 -0- 3/19/92
 /CONTACT: Michael J. Conaton, president or John I. Von Lehman, vice president, 513-721-3777, both of The Midland Company/
 (MLA) CO: The Midland Company ST: Ohio IN: REA SU: PDT


CG -- CL004 -- 9586 03/19/92 10:25 EST
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Publication:PR Newswire
Date:Mar 19, 1992
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