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MICHIGAN TRAVEL BUREAU AND TRAVEL INDUSTRY CONDUCT EIGHT PACKAGING WORKSHOPS TO MAKE MICHIGAN MORE COMPETITIVE

 LANSING, Mich., Feb. 22 /PRNewswire/ -- The Michigan Travel Bureau and members of the travel industry throughout the state are conducting a series of eight workshops on how to package lodging facilities, attractions, festivals and events. All packages will be commissionable in order to be sold by travel agents and tour operators. These packages are being developed for a domestic marketing program.
 The bureau is working in cooperation with regional tourist associations and convention and visitors bureaus throughout the state. Workshops are scheduled from Feb. 24 to March 25, 1993. They will be held in Battle Creek, Grand Rapids, Flint, Alpena, Mount Pleasant, Traverse City, Newberry and Marquette. All seminars will be conducted from 9 a.m. to 1 p.m. and the same topics will be covered at each location. There is no charge to attend the workshops. Presenters will include Travel Bureau Director Thomas Altemus, Ellen Renstrom from American Express, David Prigge from Discovery Tours, and a local travel industry member. Nearly 400 representatives from Michigan travel businesses have signed up for the workshops.
 "As competition increases, the Michigan travel industry must find new ways to expand its markets and to compete effectively," said Altemus. "Travelers are looking for one-stop shopping in order to take shorter, more frequent trips and weekend getaways," he added.
 "Travel packages are in demand because consumers want arrangements to be both economical and convenient. They offer the added benefit of prepayment so that travelers know up front what the vacation will cost before they leave for the trip," Altemus continued.
 "Packages attract travelers who are unfamiliar with a destination and will enable us to market Michigan to those who might not visit here otherwise," he expling to Michigan. New visitors will discover what many Midwesterners already know -- Michigan is a world-class destination," he added.
 The following is a list of seminar dates, locations and telephone numbers to call for workshop reservations:
 -- Wednesday, Feb. 24, Battle Creek Inn,
 5050 Beckley Road (I-94, Exit 97), Battle Creek
 -- Thursday, Feb. 25, Grand Rapids Holiday Inn Crowne Plaza,
 5700 28th St. SE (Kraft Road and 28th St.), Grand Rapids
 -- Wednesday, March 10, Flint Ramada Inn,
 I-75 and Pierson Road, Flint, 800-288-8040
 -- Friday, March 12, Alpena Holiday Inn,
 1000 S. US-23, Alpena, 800-424-3022
 -- Tuesday, March 16, Mount Pleasant Holiday Inn,
 5665 E. Pickard, Mount Pleasant, 800-77-CHIEF (Michigan only)
 -- Wednesday, March 17, Grand Traverse Resort
 Traverse City, 800-442-2084
 -- Wednesday, March 24, Newberry Comfort Inn,
 M-123 and M-28 Junction, Newberry, 800-562-7134
 -- Thursday, March 25, Marquette Holiday Inn,
 1951 US-41 West, Marquette, 800-562-7134
 -0- 2/22/93
 /NOTE: The Metropolitan Detroit Convention & Visitors Bureau has developed a brochure of Detroit-area packages. Media may contact Kurt Kosmowski at 313-259-4333 for further information. Travelers may call 800-DETROIT for information about Detroit packages.
 CONTACT: Sue Wagner of Michigan Travel Bureau, 517-373-9613/


CO: Michigan Travel Bureau ST: Michigan IN: LEI SU:

KE -- DEMON1 -- 8775 02/22/93 08:03 EST
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Date:Feb 22, 1993
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