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MICHIGAN RETAILERS BUCK NATIONAL TREND

 MICHIGAN RETAILERS BUCK NATIONAL TREND
 LANSING, Mich., Jan. 22 /PRNewswire/ -- Despite tremendous economic


uncertainty, nearly half of all Michigan retailers realized increases in holiday sales this year, Michigan Retailers Association (MRA) Vice Chairman and Chief Executive Officer Larry Meyer announced today.
 The results of the MRA annual Post Holiday Sales Survey indicated that 44 percent of the Michigan retailers who responded showed an average increase in holiday sales of 15.7 percent. Forty-five percent of the respondents also reported 1991 calendar sales increases averaging 12.3 percent compared to 1990 figures.
 Retailers in Wayne, Oakland and Macomb counties did not fare as well, however, with only 27 percent of the respondents reporting average holiday sales increases of 14.4 percent.
 "The retailers who had a successful season attributed it to more aggressive advertising, increased promotions, good service and their reputation for quality," said Meyer. "The national economy, increased competition and local layoffs got the blame for decreased sales."
 Retailers in Kent and Ottawa counties realized the highest gains, with 67 percent of the respondents averaging an increase of 8.5 percent. Clinton, Eaton and Ingham counties also did well -- 65 percent of their retailers posted gains averaging 14 percent.
 Results of the Post Holiday Sales Survey represent follow-up response to MRA's Holiday Expectations Survey.
 The MRA represents 3,200 retail members and their respective 5,000 stores across the state. The annual Post Holiday Sales Survey was sent to all 3,200 members of the association in early January.
 1992 POST HOLIDAY SALES UPDATE
 MICHIGAN
 Merchants reporting holiday sales increase 44 percent, decrease 56 percent;
 Average increase expected 15.73 percent, average decrease 17 percent;
 Merchants reporting YTD sales increase 45 percent, decrease 54 percent;
 Average increase reported 12.33 percent, average decrease 12.60 percent.
 WAYNE, OAKLAND, MACOMB
 Merchants reporting holiday sales increase 27 percent, decrease 72 percent;
 Average increase expected 14.43 percent, average decrease 17.71 percent;
 Merchants reporting YTD sales increase 33 percent, decrease 66 percent;
 Average increase reported 11.92 percent, average decrease 14.62 percent.
 INGHAM, CLINTON, EATON
 Merchants reporting holiday sales increase 65 percent, decrease 35 percent;
 Average increase expected 14.02 percent, average decrease 17.5 percent;
 Merchants reporting YTD sales increase 62 percent, decrease 38 percent;
 Average increase reported 11.04 percent, average decrease 11.87 percent.
 KENT, OTTAWA
 Merchants reporting holiday sales increase 67 percent, decrease 32 percent;
 Average increase expected 8.53 percent, average decrease 9.7 percent;
 Merchants reporting YTD sales increase 69 percent, decrease 30 percent;
 Average increase reported 14.42 percent, average decrease 8.95 percent.
 GENESEE, SHIAWASSEE
 Merchants reporting holiday sales increase 52 percent, decrease 47 percent;
 Average increase expected 20.91 percent, average decrease 14.13 percent;
 Merchants reporting YTD sales increase 33 percent, decrease 66 percent;
 Average increase reported 17.2 percent, average decrease 9.92 percent.
 -0- 1/22/92
 /CONTACT: Larry Meyer of Michigan Retailers Association, 517-372-5757/ CO: Michigan Retailers Association ST: Michigan IN: REA SU: ECO


ML -- DE008 -- 2186 01/22/92 10:36 EST
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Date:Jan 22, 1992
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