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MICHIGAN LOTTERY SALES ARE UP -- SALES TOP $1 BILLION ALREADY THIS YEAR

MICHIGAN LOTTERY SALES ARE UP -- SALES TOP $1 BILLION ALREADY THIS YEAR
 LANSING, Mich., Aug. 4 /PRNewswire/ -- Michigan Lottery sales just topped the $1 billion mark for the sixth consecutive year, and sales projections indicate an increase over last year's sales.
 "In addition to topping the $1 billion mark, it appears we will exceed last year's sales," said Michigan Lottery Commissioner Jerry Crandall. "We are especially excited about the prospect of this being a comeback year -- as it's our 20th year celebration and this would stand in stark contrast to last year's sales decrease.
 "As a marketing/retail organization, the Lottery is constantly evolving. One of the most dramatic changes the Lottery has made in the past year is the marketing of our instant tickets. We introduced a new multiple-game marketing strategy which has resulted in a 50-percent increase in our instant ticket sales to date," Crandall added.
 Now the Lottery is introducing at least one and sometimes two new games each month. Last year the Lottery began offering a new instant game at retailers each month and it was a huge success. Instant games now generate more sales than the other Lottery games, with the exception of Lotto and the Daily 3 game.
 "As we enter our third decade of operation, we are striving to create an even more dynamic and visible lottery," said Crandall. "In doing so, we have initiated changes and hosted a year-long 20th anniversary celebration of star-studded excitement."
 One of the highlights of the 20th anniversary year was the introduction of the Lottery's newest on-line game, "Cash 5," which went on sale in March. The game is very popular with players because it offers a substantial top cash prize of $100,000 and a payoff for matching three numbers.
 "Cash 5" sales have already topped $33 million. In addition, more than 50 players have won the game's $100,000 top prize for matching all five numbers and over 325,000 players have won cash prizes for matching three and four numbers.
 Net revenues for education are expected to reach more than $458 million this fiscal year. About 40 percent of the Lottery's gross sales will be transferred to the state School Aid Fund this year to help support K-12 public education in Michigan.
 In the past two decades the Lottery has accomplished a number of impressive achievements. Most significantly, the Lottery has provided over $5 billion in revenue for the education of Michigan's schoolchildren. In addition, the Lottery has provided quality entertainment for its players by paying out over $6 billion in prizes, and it has been a profitable venture for retailers, with more than $800 million going to retailers in commissions over the past 20 years.
 -0- 8/4/92
 /CONTACT: Kerry McNulty of the Michigan Lottery, 517-335-5648/ CO: Michigan Lottery ST: Michigan IN: SU:


KR -- DE008 -- 6547 08/04/92 10:10 EDT
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Publication:PR Newswire
Date:Aug 4, 1992
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