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MICHIGAN FIRM PROVIDES INFORMATION TO SUPPORT PRESIDENT'S POLICY FORMULATION ON AUTOMOTIVE TRADE WITH JAPAN

 MICHIGAN FIRM PROVIDES INFORMATION TO SUPPORT
 PRESIDENT'S POLICY FORMULATION ON AUTOMOTIVE TRADE WITH JAPAN
 EAST LANSING, Mich., Jan. 3 /PRNewswire/ -- The following was released today by ELM International:
 While Chrysler's offer of the use of Jeeps for the president's delegation has symbolic importance, another Michigan firm is providing more substantive support. ELM International, an East Lansing-based market research and publishing firm, has donated to the president's delegation five copies of its "ELM Guide to U.S. Automotive Sourcing."
 In the past, the U.S. government policymakers have been at a disadvantage when negotiating with their Japanese counterparts. While the Ministry of International Trade and Industry (MITI) has extensive company-related information on the Japanese auto and auto parts industry, U.S. Department of Commerce and the Office of the U.S. Trade Representative (USTR) officials have not had the same access to information on the U.S. original equipment auto parts industry.
 This lack of information has made it more difficult for U.S. negotiators to press the Japanese on issues related to the auto industry. It has also made it difficult to investigate the problem. The ELM Guide is a reference book which profiles U.S.-owned auto parts suppliers that supply directly to the automakers. By using the information contained in the guide, U.S. policymakers are able to identify not only which U.S. companies are supplying parts to the Japanese automakers, but also what type of parts. For example, the guide identifies 329 American companies that supply original equipment parts to Japanese automakers. Most of these are supplying low value parts such as metal or plastic molding. Only a small percentage are supplying high value components such as pistons, anti-lock brake systems, engine controllers, etc.
 The ELM Guides are also being used by others involved in developing policies for improving the competitive position of the U.S. auto and auto parts industry. The Economic Strategy Institute, a think tank run by Clyde Prestowicz, is using information contained in the ELM Guide to support the automotive industry study it is conducting. MIT's International Motor Vehicle Study also utilized the ELM Guide.
 Marc Santucci, president of ELM International and a former economist with USTR, said that he is providing these books to the U.S. government officials because he believes that the only way to win the respect and cooperation of the Japanese negotiators is to demonstrate that our negotiators are as knowledgeable and informed as our Japanese counterparts; and by providing these reference books, he is doing his part to close the information gap.
 -0- 1/3/92
 /CONTACT: Marc Santucci of ELM International, 517-332-4900/ CO: ELM International ST: Michigan IN: AUT PUB SU: PDT


ML -- DE012 -- 6548 01/03/92 15:08 EST
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Date:Jan 3, 1992
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