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MICHIGAN COMPANY ANNOUNCES MAJOR BREAKTHROUGHS IN ELECTROMAGNETICS FIELD FOR RELAYS IN AUTOS AND INDUSTRY

 SOUTHFIELD, Mich., Feb. 19 /PRNewswire/ -- K.P. Sogoian Manufacturing Co. of Southfield today announced major breakthroughs in applications of electromagnetics for major automotive, industrial, aerospace and military use.
 "We have already applied for two or more basic patents on a brand new concept relative to stronger magnetic forces using half the copper coil and other materials necessary for a variety of primary products used by the automotive industry such as relays of any kind, starter motors, air conditioning clutches and solenoids," said K.P. Sogoian, director of Engineering for the company.
 The new technology is based on research and development conducted by Professor H.N. Aharonian in the Republic of Armenia since 1964. A graduate of prestigious institutions like the Institute of Electrical Engineering and a research fellow at Peter the Great Polytechnic in St. Petersburg, Russia, with numerous patents in his name, he joined the Michigan company four months ago to spearhead creation of products using less material, smaller in size, easy to produce and assemble to meet specific requirements of the automotive industry. "I look at magnetism in a different sort of way," stated Aharonian, "thinking in terms of leveraging for more with less, lighter and cheaper. Also, please keep in mind," he continued, "there has been no real major breakthrough like this in the field of electromagnets since Samuel Morse in 1835! Next we will concentrate on making a new alternator half the size and using half the copper in today's automotive alternators," he concluded.
 Miran P. Sarkissian, the company's vice president, stated the new technology is absolutely unique and is looking for American manufacturers to adopt it quickly. "When Dr. Lopez asks for 20 percent price decreases from General Motors suppliers," Sarkissian said, "they can achieve that in one of two ways: through higher manufacturing efficiencies or new technology. We now have to offer a technology applicable on products such as starters/alternators, solenoids, actuators, a/c clutches, single and three-phase motors and all of the 25 to 30 relays used in cars and trucks."
 "These relays will now be 30 to 50 percent lighter and smaller and can meet price and other performance requirements of the Big Three in North America or the Big Twelve worldwide," he continued, "which at a 1992 vehicle production level of 12 million, means more than 300 million relays plus another 100 million from the aftermarket that at an average price to the Big Three of $1 would make a total market value of some $400 million in North America alone while the equivalent value of the global market would surpass $1 billion. We can now save the Big Three 20 percent of that or some $80 million at their purchasing price levels in North America and offer some $200 million in total savings for the Big Twelve worldwide. If Detroit is not interested, however, Stuttgart, Torino, Tokyo and Seoul beckon," he concluded.
 K.P. Sogoian Manufacturing Company has been producing high-precision parts for the automotive industry since 1956 in Southfield, and is preparing to license its new technology to interested parties in the automotive and general industry around the world.
 -0- 2/19/93
 /CONTACT: Miran P. Sarkissian, vice president, K.P. Sogoian Manufacturing Company, 313-357-2646/


CO: K.P. Sogoian Manufacturing Company ST: Michigan IN: AUT SU:

JG-KE -- DE008 -- 8345 02/19/93 11:06 EST
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Publication:PR Newswire
Date:Feb 19, 1993
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