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MICHAEL ANTHONY DEBUTS CONSUMER MEDIA AD FOR GOLD SPORTS JEWELRY; SPORTS MERCHANDISE SALES RISE 60 PERCENT IN CALENDAR 1991

     MICHAEL ANTHONY DEBUTS CONSUMER MEDIA AD FOR GOLD SPORTS JEWELRY;
         SPORTS MERCHANDISE SALES RISE 60 PERCENT IN CALENDAR 1991
    MOUNT VERNON, N.Y., Jan. 17 /PRNewswire/ -- Michael Anthony Jewelers, Inc. (AMEX: MAJ), a leading manufacturer and marketer of 14 karat gold jewelry, made its consumer media advertising debut with a full page color ad for its sports merchandise in the Chicago, Detroit and Florida regional editions of Sports Illustrated's "Sportsman of the Year" issue, published Dec. 23, 1991.
    The Chicago and Detroit editions highlighted product availability at Leroy's and J.B. Robinson jewelers, divisions of Sterling Inc., and the Florida edition featured Service Merchandise.
    "The ad was placed to further stimulate sales in an already rapidly growing category and to show our appreciation to key customers for their contributions to our progress," Michael Paolercio, president and chief executive officer, said.  "We also hope to motivate other customers to participate more fully in some of Michael Anthony's licensed merchandise programs," he added.
    Michael Anthony offers a broad line of 14 karat gold sports pendants, earrings and tie tacks under licensing agreements with major sports leagues and colleges.
    "Attractive, high quality products at moderate prices helped generate sales of about $3.5 million in this category during calendar 1991, a 60 percent gain over the prior year, despite the recessionary climate," Paolercio noted.
    The company's extensive product line includes more than 5,000 styles of 14 karat gold charms, pendants, rings, rope chains, bracelets and earrings.  Its Jardinay subsidiary markets 14 karat gold jewelry and watches with precious and semi-precious stones.  Michael Anthony has more than 600 customers and its products are sold in over 10,000 retail outlets.
            -0-        1/17/92
    /CONTACT: Allan Corn of Michael Anthony Jewelers, 914-699-0000, ext. 464/
    (MAJ) CO:  Michael Anthony Jewelers Inc. ST:  New York IN:  REA SU: SH-SB -- NY013 -- 0874 01/17/92 09:16 EST
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Publication:PR Newswire
Date:Jan 17, 1992
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