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MICHAEL ANTHONY'S FAMILY JEWELRY PROGRAM BUILDS SALES, STORE TRAFFIC

MICHAEL ANTHONY'S FAMILY JEWELRY PROGRAM BUILDS SALES, STORE TRAFFIC
 MOUNT VERNON, N.Y., Jan. 31 /PRNewswire/ -- The Family Jewelry Program introduced last fall by Michael Anthony Jewelers, Inc. (AMEX: MAJ) is expected to generate revenues of about $3.5 million for the year ending June 30, 1992, raising to about $6 million in fiscal 1993, the company announced today.
 The Family Jewelry Program, available in selected Wal Mart, Service Merchandise and Kmart stores, includes pendants, pins, rings and bracelets in 10 karat and 14 karat yellow gold with genuine or simulated stones.
 "Choosing from an attractive display, consumers can order customized items in a variety of styles and with appropriate birthstones," Michael Paolercio, president and chief executive officer of Michael Anthony, explained. "Store personnel place the order through a Michael Anthony toll-free 24-hour-a-day, seven-day-a-week phone number. The customer returns to the store, usually in two weeks, to pick up the purchase, which generates added store traffic. Customer service is available after the purchase through another toll-free number," he added.
 "We are excited about the growth potential for this program that offers attractive, quality products at moderate prices and requires little in-store space or service and no inventory. We will roll out the Family Jewelry Program nationally during the coming year," Paolercio concluded.
 Michael Anthony's extensive product line includes more than 5,000 styles of 14 karat gold charms, pendants, rings, rope chains, bracelets and earrings. Its Jardinay subsidiary markets 14 karat gold jewelry and watches with precious and semi-previous stones. Michael Anthony has more than 600 customers and its products are sold in over 10,000 retail outlets.
 -0- 1/31/92
 /CONTACT: Allan Corn of Michael Anthony Jewelers, 914-699-0000, ext. 464/
 (MAJ) CO: Michael Anthony Jewelers Inc. ST: New York IN: REA SU:


CK -- NY035 -- 5613 01/31/92 12:32 EST
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Publication:PR Newswire
Date:Jan 31, 1992
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