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MIAMI AGENCY SELECTED TO PROMOTE U.S. TOURISM TO COSTA RICA

 MIAMI AGENCY SELECTED TO PROMOTE U.S. TOURISM TO COSTA RICA
 MIAMI, Aug. 6 /PRNewswire/ -- Costa Rica's Tourism Council, (Instituto Costarricense De Turismo), has retained J.G.R. & Associates to promote U.S. tourism to the Latin American country through an extensive two-year public relations plan.
 Last year, tourism surpassed coffee exports in dollar earnings to become Costa Rica's second largest industry behind banana production.
 J.G.R. & Associates will be responsible for press trips with travel/trade media, promotions with media, promoting Costa Rica to specialized groups, highlighting Costa Rica at trade shows, organizing press conferences, assisting in all media relations surrounding the Minister of Tourism's travel and assisting with endeavors to increase tourism to Costa Rica during the low season from May-October.
 "J.G.R. is looking forward to launching what we know will be a very successful campaign for Costa Rica. The country truly has so much to offer, there is something for everyone. Whether it's deep sea fishing, or rain forests, or volcanoes, or white water rafting, you never run out of things to do," said Julio Gonzalez Rebull, president of J.G.R. & Associates. "Costa Rica is also one of the most politically and economically stable countries in Latin America."
 In March, J.G.R. & Associates was ranked number 12 in the South Florida Business Journal's list of top 25 public relations firms in South Florida. Among J.G.R. & Associates clients:
 -- American Airlines
 -- American Express
 -- Anheuser-Busch Inc. and Anheuser Busch Companies
 -- Bayside Marketplace
 -- CAC-Ramsay/Ramsay-HMO
 -- WTVJ-Channel 4
 J.G.R. & Associates is a full-service advertising and public relations firm which was established in 1983 by Julio Gonzalez Rebull Sr.
 -0- 8/6/92 R
 /CONTACT: Julio Gonzalez Rebull Jr., president of J.G.R. & Associates, 305-446-9234/ CO: J.G.R. & Associates; Instituto Costarricense De Turismo ST: Florida IN: ADV SU:


JB-AW -- FL009X -- 7651 08/06/92 14:02 EDT
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Publication:PR Newswire
Date:Aug 6, 1992
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