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MGA Entertainment Awarded Master Toy and Games License for Shrek.

LOS ANGELES -- MGA Entertainment, Inc. announced today that it has signed a master toy and games licensing agreement with DreamWorks Animation SKG (NYSE: DWA) for the Shrek entertainment franchise.

The two-year agreement gives MGA the rights to bring Shrek-themed products to retail beginning Spring 2007, in conjunction with the theatrical release of the third film in the Shrek franchise. Under the license, MGA will produce innovative products across a wide range of categories, including Dolls and Collectible Figures, Plush, Youth Electronics, Games, Puzzles and Room Decor.

"Shrek is a modern classic in family entertainment and an evergreen brand in family entertainment," said Isaac Larian, CEO of MGA Entertainment. "We think that the Shrek franchise has great potential to be a broad toy program across our entire company, and we look forward to creating fun and innovative products that deliver all the fun of such beloved and well-known characters."

"MGA has become one of the leading innovators in the toy industry," added Anne Globe, Head of Worldwide Consumer Products and Promotions for DreamWorks Animation. "With their track record in brand building, cutting-edge toy design, and proven retail strength, we think MGA is a natural fit to anchor our merchandising program for the Shrek franchise."

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The company has theatrically released a total of eleven animated feature films, including Antz, Shrek, Shrek 2, Shark Tale, Madagascar and Wallace & Gromit: Curse of the Were-Rabbit. DreamWorks Animation's newest release, Over the Hedge, opens in theaters May 19, 2006.

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premier toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more. Please visit: www.mgae.com, www.bratz.com, www.alienracers.com
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Publication:Business Wire
Date:Feb 9, 2006
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