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MFORMA Hires Senior Vice President of Product Management and Marketing.

SAN FRANCISCO -- MFORMA, the world-leading publisher and distributor of mobile entertainment, announced today that Gina Centoni, former vice president of product management at leading animation software company Macromedia, has been appointed senior vice president of product management and marketing. In her new role, Centoni assumes responsibility for MFORMA's global product and marketing strategy and will be creating and managing MFORMA's product roadmap for the development and delivery of MFORMA's products and services worldwide.

"Gina is an experienced manager and her operational skill, demonstrated by a history of real accomplishment developing and managing product strategy in the tech and wireless industries, will be of great benefit to us as we seek to deliver more and better products around the world," said Jonathan Sacks, MFORMA president and COO.

Centoni's experience in developing product and technology strategy in the mobile industry is diverse and broad. In addition to Flash, she has managed the development of products for BREW, Java, SMS and WAP technologies for worldwide delivery. Prior to joining MFORMA, Centoni was vice president of product management at Macromedia, where she developed product strategy and operational plans for Macromedia's Flash product portfolio for mobile and consumer electronic devices. She defined market requirements, product features and distribution plans, and led her organization in achieving revenue targets through OEM licensing. Prior to Macromedia, Centoni was vice president at Openwave, where she directed Openwave's worldwide Developer Network and was responsible for a community of over 125,000 wireless applications and content developers around the world. Before that, she was director of product marketing at Sun Microsystems, where she developed Sun's Java platform product strategy.

"The opportunity to work for MFORMA, the leader in mobile entertainment, is the best I can imagine," said Centoni. "MFORMA has a great management team and I look forward to working with Jonathan Sacks and the entire MFORMA team in getting new and exciting mobile entertainment products to mobile users all over the world. It is very clear that the market for mobile entertainment will do nothing but grow dramatically and rapidly and I am very excited to be part of the best mobile publishing company in the world."

Centoni reports directly to Sacks, and is based in MFORMA's San Francisco offices.

About MFORMA Group, Inc.

MFORMA ( is the leading global publisher and distributor of mobile entertainment. MFORMA provides wireless operators and their customers with the world's best content and brands, and provides developers and brand owners with the shortest route to market. MFORMA's customers include more than 100 of the world's leading wireless carriers in 40 countries. In addition to the industry's most comprehensive catalog of BREW, Java, SMS, MMS and WAP games, MFORMA provides music, sports, lifestyle and information services subscription products. MFORMA's carrier-grade platform manages the delivery of downloadable games and applications for some of the world's largest wireless networks and MFORMA provides wireless operators everything they need to deliver mobile entertainment products to their customers -- tools, platforms, content. MFORMA is headquartered in Bellevue, Wash., with facilities in San Francisco, Los Angeles and San Diego; London and Manchester, England; Shanghai and Beijing, China; and Seoul, Korea.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 24, 2005
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