MEXICANS LOVE TEQUILA BUT NOT WITH FLAVORING.
It was in the 90s that sales of tequila took off. The drink became a worldwide favorite among the chic and the near chic. Farmers scrambled to plant agave, the long maturing plant used to make tequila. They over planted. Prices sank, but when these millions of plants mature in 2007, there could be real price problems. So the Government has proposed flavoring to create new markets - new markets everywhere, that is, except Mexico where tradition, especially tequila tradition, defines the market.
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|Publication:||Market Latin America|
|Article Type:||Brief Article|
|Date:||Nov 1, 2004|
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