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METROPHONE'S NEW EMERGENCY NUMBER KICKS OFF CELLULAR SAFETY PROGRAM

 METROPHONE'S NEW EMERGENCY NUMBER KICKS OFF CELLULAR SAFETY PROGRAM
 WAYNE, Pa., April 21 /PRNewswire/ -- With the costs of owning a cellular phone at an all-time low, car phones are becoming standard features in automobiles all across the United States.
 In fact, car phones have become so popular among the general public that the American Automobile Association recently issued safety tips for drivers who use them.
 In an effort to help educate consumers about the importance of using their cellular phones safely, as well as provide services that will help them should an emergency occur, Metrophone, one of the country's largest non-wireline cellular companies, has introduced a free asterisk-911 emergency number that will kick off the company's new Cellular Safety Proia and with the state police in New Jersey. It can be accessed by pressing asterisk-911, followed by the "send" key on cellular phones.
 Metrophone's service area includes Bucks, Delaware, Montgomery, Philadelphia and Chester counties in Pennsylvania, and Burlington, Camden and Gloucester counties in New Jersey.
 Metrophone initiated the asterisk-911 safety program to provide a single, easy-to-remember number for customers to dial in an emergency, said Donald A. Harris, president of Comcast Cellular, a division of Comcast Corporation (NASDAQ-NMS: CMCSA, CMCSK), which recently acquired Metrophone in a $1.1 billion transaction.
 "We recognize the importance of this kind of feature to our customers and their families," said Harris. "We have a history of providing our customers with the service features they want and need, and we believe this new program will help us achieve our goal of making their cellular communications service the most valuable one possible."
 Harris added that the company also recently formed a local Cellular Safety Council, which will involve public safety officials from across the Delaware Valley, whose role will be to provide expert advice on critical public safety issues as they relate to the use of cellular technology.
 He indicated in the months ahead Metrophone will be working closely with safety officials to discuss additional ways in which the company can better serve the needs of Delaware Valley residents. In the meantime, he recommended that anyone who regularly uses a car phone should keep the following tips in mind:
 -- Remember, safe driving is your first priority.
 -- Use your "hands-free" phone or "speaker phone" whenever possible.
 -- Use your cellular phone's "Electronic Scratch Pad" for note- taking.
 -- For complex business calls or calls requiring extensive note- taking, park your car in a safe location while making the call.
 Consumers who want a free cellular safety tips flier can call Metrophone's toll-free number, 800-234-9666.
 Metrophone provides a wide range of cellular services through a network of more than 40 independent businesses and 300 dealer outlets in Pennsylvania, New Jersey and Delaware. The company uses a sophisticated, computerized cellular system supplied by Motorola, which virtually eliminates coverage gaps and transmission losses. Metrophone's services include: an electronic directory, custom calling features, Shadow Traffic updates, KYW/Metrophone Mobile Force, Keystone AAA 24-hour Directions Assistance, among others.
 Comcast Corporation is principally engaged in the development and operation of cable communications systems. The company's consolidated and affiliated operations served more than 2.8 million subscribers at Dec. 31, 1991. This included more than 823,000 subscribers representing 50 percent of the total subscribers served by Storer Communications, Inc.
 With the completion of the acquisition of interests in Metrophone, the company now provides cellular telephone services in the Northeast United States to markets encompassing a population in excess of 7.3 million. In addition, Comcast is also engaged in the sale and installation of sound communications systems, owning the largest independent network of background music systems operating under the MUZAK(A) name.
 The Class A and Class A Special common stock are traded in the over- the-counter market and are reported in the National Market System under NASDAQ symbols CMCSA and CMCSK, respectively.
 (A) Registered Trademark.
 /delval/
 -0- 4/21/92
 /CONTACT: Dava Guerin of Guerin & Kapnek Communications, 215-830-1441, or, home, 215-635-5985, for Metrophone, or Melissa Nichols of Metrophone, 215-975-5123, or, home, 215-640-4528/
 (CMCS) CO: Metrophone; Comcast Corporation ST: Pennsylvania, New Jersey, Delaware IN: TLS SU: PDT


MK-MP -- PH020 -- 0564 04/21/92 11:13 EDT
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Publication:PR Newswire
Date:Apr 21, 1992
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