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METRO DETROIT FORD DEALERS ANNOUNCE 'BIG CASH BACK' REBATES INCREASING INCENTIVES ON TOP SELLERS

 DEARBORN, Mich., July 20 /PRNewswire/ -- Announced today in conjunction with the current factory rebate from Ford Motor Company (NYSE: F), buyers will also be able to take advantage of extra savings through special up to $3,000 cash-back rebates when purchasing or leasing select popular vehicles. Effective immediately, and continuing through July 30, buying a Ford from any of the 31 Metro Detroit Ford Dealers in Wayne, Oakland or Macomb county will entitle the buyer to receive a bonus rebate on top-selling Ford cars, trucks or mini-vans. Selected vehicles include: Ford Mustang convertible, Mustang hard top, Festiva, Tempo 2-door or 4-door, Bronco or Aerostar.
 "This added Ford Dealer cash-back rebate along with the Ford factory rebate gives buyers an exceptional opportunity for savings on some of Ford's top-selling vehicles," said Ray Whitfield, chairman of Metro Detroit Ford Dealers Association, the 31-member group serving southeastern Michigan. "We as auto dealers are genuinely pleased to be able to offer this rebate as it gives our customers the confidence that we are the leaders not only in quality of product, but in value as well."
 The bonus rebate offer is valid for all retail customers as well as all Ford employees (A, X and Z plans). The offer ends July 30, 1993.
 "This is an important offer and by utilizing TV, radio and print through a multi-media campaign, we'll be able to get the word out quickly," said Ron Bleckmann, director for Metro Detroit Ford Advertising. "Our promotion will be shown on Channels 2, 4, 7 and 50, radio stations WJR, WWJ and WKQI and in the daily and suburban newspapers. Our last incentive program titled 'Zero Down Days,' tripled lease sales of our Escort LX and F-150 XLT pickup truck."
 Current Additional Total
 Ford Metro Detroit Rebate
 Rebate Ford Dealer
 Rebate
 1. Mustang convertible $1,000 $2,000 $3,000
 2. Mustang hard top 500 1,000 1,500
 3. Festiva 500 800 1,300
 4. Tempo 2-door 500 500 1,000(a)
 5. Tempo 4-door 700 300 1,000(a)
 6. Bronco 2,000 1,000 3,000
 7. Aerostar 1,000 1,000 2,000
 (a) Excludes A-plan
 -0- 7/20/93
 /CONTACT: Angie Bournias of Creative Services, 313-259-4950, for Metro Detroit Ford Dealers Association/


CO: Metro Detroit Ford Dealers Association ST: Michigan IN: AUT SU:

DD -- DE015 -- 6825 07/20/93 12:38 EDT
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Publication:PR Newswire
Date:Jul 20, 1993
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