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MERYL COHEN PROMOTED TO EXECUTIVE VICE PRESIDENT, MARKETING, FOR THE DOMESTIC TELEVISION DIVISION OF PARAMOUNT PICTURES

- ENTERTAINET - TO ENTERTAINMENT AND BUSINESS EDITORS:
 MERYL COHEN PROMOTED TO EXECUTIVE VICE PRESIDENT, MARKETING,
 FOR THE DOMESTIC TELEVISION DIVISION OF PARAMOUNT PICTURES
 HOLLYWOOD, May 15 /PRNewswire/ -- Meryl Cohen has been promoted to executive vice president, marketing, for the Domestic Television Division of Paramount Pictures, it was announced by Steve Goldman, president of the division.
 In her expanded role, Cohen will be responsible for all aspects of the division's advertising, promotion and publicity activities, including on-air, print, radio, promotion, advertising, sales and publicity materials. In addition, she now will have increased involvement with the Paramount Stations Group and international activities of the division.
 "Meryl has proven herself to be a tremendous asset to Paramount Domestic Television," Goldman said. "Her creativity and marketing savvy have played an integral part in the positioning of our product in this highly competitive marketplace, and we look forward to drawing on Meryl's many talents in other areas of our business."
 Previously, Cohen was senior vice president, advertising and promotion, for the Domestic Television Division since 1988. She joined Paramount in June 1986, as vice president, advertising and promotion.
 She was instrumental in advertising and promoting the launch of such highly successful Paramount shows as "Star Trek: The Next Generation," "The Arsenio Hall Show," "Hard Copy" and "The Maury Povich Show."
 She also has been responsible for advertising and promotion of "Entertainment Tonight," now completing its 10th season, as well as the division's efforts with off-network series, theatrical film packages and cable television.
 Cohen's work at Paramount has won numerous awards, including a citation from the Broadcast Promotion & Marketing Executives Awards for the 1990 "Hard Copy" promotion kit, a 1989 Clio Award for a "Hard Copy" TV spot, and a 1989 ADDY Award for a portfolio of work.
 Before joining Paramount, Cohen had been vice president, creative director, of Jacobs & Gerber Inc., since January 1985. Before that, she spent two and a half years as director of advertising and promotion for WNEV-TV in Boston.
 -0- 5/15/92
 /CONTACT: Harry Anderson, 213-956-5845; or James Arnold, 213-956-5767, both of Paramount Pictures/ CO: Paramount Pictures Corp. ST: California IN: ENT SU: PER


EH -- LA032 -- 0880 05/15/92 15:35 EDT
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Date:May 15, 1992
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