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MERISEL SELECTED TO DISTRIBUTE COMPLETE APPLE PRODUCT LINE TO VALUE-ADDED RESELLER CHANNEL

 MERISEL SELECTED TO DISTRIBUTE COMPLETE APPLE
 PRODUCT LINE TO VALUE-ADDED RESELLER CHANNEL
 EL SEGUNDO, Calif., Feb. 25 /PRNewswire/ -- Merisel Inc. (NASDAQ: MSEL) today announced that it has been selected by Apple USA to distribute its entire line of products to qualified U.S. value-added resellers (VARs). Apple's decision positions Merisel as one of the first distributors in the industry to sell Apple (R) Macintosh (R) Personal Computer systems.
 Based on Merisel's vertical market reach, as well as its ability to provide enhanced efficiencies in purchasing and delivery, technical support, training, financing programs and communications, Apple USA selected Merisel to assist it in its effort to gain incremental business with small- to medium-sized VARs. Apple USA expects to officially launch the new VAR distributor program during the second calendar quarter of 1992.
 "We are extremely pleased with Apple's decision and more than eager to begin a relationship with one of the top systems manufacturers in the industry," said Merisel President and Chief Executive Officer Michael D. Pickett. "The Apple/Merisel relationship signifies a mutual commitment to providing outstanding service to VARs and broadening the scope of system solutions to this select reseller set."
 "We did a complete channel review which determined significant opportunities in the VAR marketplace," said Apple USA President Bob Puette. "After researching new distribution alternatives to effectively reach VARs, we felt Merisel was a premier candidate to assist us in our efforts. We hope to recruit VARs aligned with Apple target vertical markets including: design and imaging, integrated media, architecture, publishing, finance and accounting, legal, engineering and real estate."
 Merisel Inc. is one of the world's largest distributors of microcomputer hardware and software products. This $1.6 billion company is headquartered in El Segundo and presently stocks products from more than 700 manufacturers for sale to 50,000 resellers worldwide. The company currently maintains 17 distribution centers that serve North America, Europe, Latin America and Australia. Merisel is authorized to sell more than 10,000 products from manufacturers such as ALR, Apple, AST Research, Borland, Compaq, Hayes, IBM, Intel, Lotus Development, Microsoft, NEC Technologies, Novell, Okidata, Software Publishing Corp., Sun Microsystems, Symantec, WordPerfect and Wyse Technology, and offers a wide range of services to support resellers with the sales of these products.
 -0- 2/25/92
 /CONTACT: Cathy Quattrocchi of Merisel Inc., 213-615-1230/
 (MSEL) CO: Merisel Inc. ST: California IN: CPR SU: CON


AL-CH -- LA020 -- 2378 02/25/92 13:04 EST
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Publication:PR Newswire
Date:Feb 25, 1992
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