Printer Friendly

MEMBERS ONLY SPENDS 1992 AD BUDGET TELLING AMERICANS TO VOTE THIS FALL

MEMBERS ONLY SPENDS 1992 AD BUDGET TELLING AMERICANS TO VOTE THIS FALL
 NEW YORK, April 3 /PRNewswire/ -- The media are reporting fewer voters than ever before are turning out for the presidential primaries. Americans may be apathetic about the election but the Members Only apparel company isn't.
 Ed Wachtel, president and CEO of the country's largest men's outerwear manufacturer, announced that the company will dedicate its entire consumer advertising and promotion budget to a national campaign to encourage voting in this fall's election.
 The focus of the company's program will be a paid public service TV campaign stating, "There's no excuse not to vote." To stimulate voter turnout for the national election, Members Only will also work with department and specialty stores throughout the United States setting up in-store voting/registration information centers.
 The 1992 Members Only vote campaign will be launched this fall and continue to air through Election Day. The campaign, an expansion of a pilot program the company initiated prior to the 1988 presidential election, will feature two powerful 30-second TV messages which won the coveted "Clio" award for Members Only and its advertising agency, Korey, Kay and Partners/New York.
 The Members Only company is a precedent setter in public service. It was the first private sector company to use its total ad/promotional budget for a national anti-drug abuse campaign. Since Members Only launched that program six years ago, more than $100 million in media time and space was purchased or contributed in support of its anti-drug messages.
 In announcing its 1992 national non-partisan vote program, Wachtel stated, "During the past 12 months, the world has experienced incredible political change and new-found freedom. It is a sad but true commentary that while millions of people around the world have made enormous sacrifices so that they could have a say in their government, more and more Americans are forfeiting this constitutional right. Yet these same Americans would be the first to protest if that right was taken from them."
 The company noted that the United States ranks last among the nations of the world in the percentage of eligible citizens voting. More than 80 million eligible American citizens did not vote in the last presidential election.
 "Our priority," Wachtel said, "is to overcome that apathy. We intend to remind, to shock, and to stimulate Americans to exercise their right and responsibility to go to the polls. We want to turn bystanders into voters."
 To extend the frequency and impact of its voting messages, Members Only is inviting other companies to join in its vote-getting efforts.
 Companies desiring further information on how to get involved in the voting campaign should contact Bob Perilla Associates, Member Only's public relations agency, 212-581-5775.
 Members Only is a subsidiary of the Marcade Group (NYSE: MAR).
 -0- 4/3/92
 /CONTACT: Bob Perilla Associates, 212-581-5775, for Members Only/
 (MAR) CO: Members Only ST: New York IN: ADV TEX SU:


PS-CK -- NY080 -- 5105 04/03/92 19:49 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 3, 1992
Words:496
Previous Article:REGISTRY HOTEL ALL-STAR 'RANKING;' PLAYS HOST ONCE AGAIN TO CHAMPIONSHIP SPORTS TEAM
Next Article:MGM GRAND INCREASES AMOUNT OF DEBT OFFERING, SECURES BANK COMMITMENT


Related Articles
NLC testifies on budget.
Credit limit?
Deficit chickens.
Report cites troubling trends in entitlement spending: commission views echo concerns NLC has stated.
Term limits: an antidote to federal red ink?
Off the bus: blue-collar Democrats ditch Clinton.
As Gore Stages 'One-Man-Spend-Athon', RNC Ad Asks: Hey, Al, Whatta 'Bout A Tax Cut? - Nicholson Opens and Closes Gore Town Hall Meeting -.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters