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 Broadcast Public Relations Leader Expands Beyond Video

NEW YORK, March 11 /PRNewswire/ -- The full power and reach of radio is now available to the public relations industry from Medialink, the world leader in broadcast public relations. Buttressed by agreements with two giants of the radio industry -- the Associated Press, and ABC Radio -- Medialink Radio combines the most comprehensive and up-to-date audio production, distribution and tracking service of audio news releases, radio media tours, and public service announcements to radio stations and via the Internet to a global community.

"With Medialink Radio, the world's leading video public relations company becomes the world's leading broadcast public relations company," said Medialink President Laurence Moskowitz. "New formats and successful on-air personalities have turned radio into a growing, exciting medium once again. From concept to execution we are setting a new standard in audio for our clients that is unparalleled in the public relations industry."

Medialink has constructed a state-of-the-art radio studio and digital editing suite at corporate headquarters in New York for the production of audio news releases, radio media tours and PSAs, as well as the re-editing of video news releases intended for television into packages that lend themselves to airplay on radio.

"Medialink is now the public relations industry's end-to-end solution for both audio and video," said Moskowitz.

Under terms of an exclusive agreement with the Associated Press, Medialink Radio will notify 1,000 of the nation's largest radio stations of audio news releases, radio media tours and PSAs via the AP Express/Medialink Newswire directly into their newsroom computer systems. Notification to thousands of other stations will be accomplished by broadcast fax and personal telephone calls.

Stations will have the option to receive the audio via satellite from daily transmissions on Associated Press Radio and ABC Radio audio channels to their subscriber stations. Additionally, stations will be able to retrieve the audio by dialing in to Medialink Radio's toll-free, 24-hour, interactive digital audio system.

Medialink's exclusive "AudioTrack" usage monitoring system for audio news releases combines telephone verification and on-line database searches with records from users of Medialink's interactive system. Arbitron audience data is automatically added to client reports. PSAs will be tracked by the industry's only electronic encoding technology covering key stations in select major markets nationwide.

Audio from all Medialink radio projects will be delivered to millions of computer users nationwide via the World Wide Web. In addition, Medialink will provide hyperlinks from its Website to corporate homepages, boosting the presence of their own Websites.

Radio media tours, conducted from Medialink's radio studio or from anywhere in the world, can be coordinated independently or as adjuncts to television satellite media tours.

Medialink Radio is managed by Lidj Ernest Lewis, former producer, editor and newswriter at ABC Radio, CBS News Radio and CNBC, and now Medialink's Associate Vice President of Audio Services. Lewis reports to Senior Vice President Nick Peters, himself an award-winning radio journalist at National Public Radio's Philadelphia affiliate WHYY-FM, and a producer and newswriter at CBS Radio News. The radio unit's production manager is Chris Havlik, former producer, reporter and editor at WBBM and WMAQ, the all-news radio stations in Chicago.

"We conducted professional, in-depth research with more an 1,500 radio stations about their likes, dislikes and technical capabilities," said Lewis. "We have put the full strength of Medialink's resources into developing the best possible radio service that meets the needs of the stations, and provides experienced, personalized service to our public relations clients."

Results of the survey, conducted for Medialink and the Radio and Television News Directors' Association by International Points of Contact, an international independent market research consultancy, shows that 84 percent of radio stations air audio news releases in their newscasts or feature segments.

Medialink, founded in 1986, produces and distributes live and taped public relations video and audio to more than 1,000 television newsrooms and thousands of radio stations in the United States and internationally as well as investor relations video and audio to the desktop personal computers of institutional investors. The company also provides public relations research services, including tracking of the Internet, to help professional communicators manage for continual improvement and prove the value of communications programs. Headquartered in New York, Medialink has offices in Los Angeles, Washington, D.C., Chicago, Dallas, and Atlanta, and European headquarters in London, which operates a network of international affiliates in more than a dozen countries. The New York office can be reached at 212-682-8300 and via the Internet at
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/CONTACT: Lara J. Perry, Director of Marketing of Medialink, 212-682-8300 or -- e-mail/

CO: Medialink ST: New York IN: PUB SU: PDT

MP -- NYM007 -- 0561 03/11/96 08:01 EST
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Publication:PR Newswire
Date:Mar 11, 1996

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