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MECC RESPONDS TO INCREASED DEMAND FOR HOME COMPUTER LEARNING SOFTWARE

 MINNEAPOLIS, Nov. 3 /PRNewswire/ -- Consumer demand for quality educational software for home computers has increased sharply over the last two years, according to the Software Publishers Association (SPA), a trade organization which tracks and reports on trends in the software industry. In a report comparing January through April domestic sales figures for home educational software, SPA showed 1993 sales of $33,600,000 compared to $19,400,000 in 1992, a 73 percent increase. The report indicated a 66 percent increase in actual units sold.
 MECC, the country's leading developer of educational software, is responding to this demand with the release of new titles like DinoPark Tycoon(TM), a learning simulation offering players a shot at building their own dinosaur theme park and attracting paying visitors. Animation, whimsical characters, and sound effects, combined with entrepreneurial gamesmanship, make DinoPark Tycoon an attractive leisure-time activity for kids. Its educational value -- exercising math, science, business, problem-solving and decision-making skills -- makes it attractive to parents.
 According to Tom Hanson, MECC's national sales manager for the consumer market, the concept of creating educational software for the home is not new. It is one of the oldest categories in computer software. But due to increasing numbers of computers in the home, combined with an increasing desire among parents to supplement their children's education, the market has exploded.
 "We hope that our outstanding reputation among school administrators, educators and students alike will follow us into the home market," said Hanson.
 Historically, MECC's focus has been on the development of learning software for use in the classroom. In the mid-1980s, recognizing the potential need for consumer products as home computers became more common, the company began developing titles which not only met MECC's high standards for educational value, but also were designed to appeal to the home consumer. MECC is now positioning itself as a strong player in the home software market as well as the school software market.
 Twenty-year-old MECC publishes software for Macintosh, IBM/Tandy, and Apple II computers. It employs 180 people, including software designers, artists, musicians and programmers. The company is based in Minneapolis.
 -0- 11/3/93
 /CONTACT: Deb Garvey, 612-949-9770, or Gerri Dyrek, 612-569-1654, both for MECC/


CO: MECC ST: Minnesota IN: CPR SU:

AL-DS -- MN006 -- 0039 11/03/93 10:13 EST
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Date:Nov 3, 1993
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