Printer Friendly


 MINNEAPOLIS, Nov. 21 /PRNewswire/ -- MECC and Houghton Mifflin Company announced today that they have formed an alliance to develop instructional materials that will provide a more complete math curriculum offering for children. The companies have collaborated in the creation of MathKeys, a mathematics software series for the Macintosh family of computers.
 This new software series brings a powerful electronic dimension to familiar classroom manipulatives and mathematical tools for investigation and problem-solving. These tools are designed to be fully integrated with Houghton Mifflin Mathematics, a brand new elementary mathematics series that will be available in April 1994. In a truly unique partnership, MECC and Houghton Mifflin have combined the expertise of both companies to create a seamless integration of software, textbooks, and manipulatives.
 This unique alliance provides both corporations greater access to larger markets. Already, more than 20 of the 50 states allow instructional material funds, normally restricted to the purchase of textbooks, to be used for technology products. In general, these states have broadened the definition of instructional materials to include text, non-text, and electronic-based products such as videodiscs, CD materials, and software products. Through this alliance, both companies can take advantage of the new definition of instructional materials by providing integrated curriculum solutions.
 According to chairman, president, and CEO of Houghton Mifflin, Nader F. Darehshori, "The market has repeatedly demonstrated that neither textbooks nor technology alone completely answers all customers' needs. Successful curriculum products must offer high-quality content, accessible to students with a variety of learning styles. MathKeys is such a product -- the result of a publishing partnership between Houghton Mifflin and MECC that combines each company's respective expertise in publishing and technology to produce an integrated curriculum solution that the educational community really wants and can use."
 MECC president and CEO, Dr. Dale LaFrenz, said, "MathKeys is the result of a genuine collaborative effort that draws from the strengths of each company. The reason for the relationship -- and the driving force behind the partnership -- is to provide children with access to a richly integrated learning environment and to be responsive to market opportunities. MECC is pleased to team up with Houghton Mifflin to lead mathematics education in an exciting new direction."
 The MathKeys software series will be jointly marketed by MECC and Houghton Mifflin and will be available in April 1994.
 About Houghton Mifflin Company
 Houghton Mifflin Company is a leading publisher of textbooks, instructional technology, assessments, and other educational materials for the elementary and secondary school and college markets, as well as an extensive line of reference publications, and fiction and nonfiction for adult and young readers. In recent years, the School Division has increasingly recognized the important role of electronic technology in providing compelling solutions to student learning and classroom management challenges.
 About MECC
 For the past 20 years, MECC has developed high-quality educational software for kids of all ages to meet their needs wherever they learn -- at home or at school. All of MECC's products are thoroughly researched and kid-tested to provide exciting learning adventures. MECC's products have earned more than 100 awards and notices of recognition from leading publications and organizations in the software industry. Today, MECC has broadened its technology solutions to include emerging technology and multimedia products that further expand and enrich the learning experience. MECC products are available at retail stores nationwide or can be ordered directly from MECC.
 -0- 11/21/93
 /CONTACT: Dean Kephart of MECC, 612-569-1572; or Pegeen Wright, of Houghton Mifflin: 617-351-5021/

CO: MECC; Houghton Mifflin Company ST: Minnesota IN: CPR SU: JVN

DB-DS -- MN001 -- 6626 11/21/93 13:00 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 21, 1993

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters