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MEC issues decision on sales at discounted prices.

The Ministry of Economy yesterday issued Decision No 311 of 2018 regarding sale of goods at discounted prices. The highlight of the decision, issued by HE the Minister of Economy and Commerce Sheikh Ahmed bin Jassim bin Mohamed al-Thani, is the classification of discounts into two categories. The first category includes special discounts relating, for instance, to festivals and special events that take place in malls, and target specific loyal customers registered by shops. The decision also authorises discounts over 50% and stipulates that special discount days shall not be deducted from seasonal discount days. The second category, as defined by the ministerial decision, is general discounts such as seasonal discounts, which are now permitted over a one-month period rather than 21 days. General discounts over 50% are also now permitted. The ministerial decision also protects consumers' rights by respecting their religious values, customs and traditions, and restricting the announcement of discounts to one day prior to the date specified in the licence. Discount ads should also be free from exaggerations and misleading or deceptive claims. To protect consumers from misleading advertising, the percentage of goods and services covered by the minimum discount announced on the shop's front and premises should not cover less than 20% of the total goods and services subject to discount. In case of any violation, the decision stipulates that the ministry has the right to cancel the licence, to suspend discounted sales for the remaining period, and to remove all related advertising. The ministry has also the right to refuse a license to offer discounts to a shop that commits the violation The ministerial decision states that shops and commercial establishments can apply for a special discount and general discount licence electronically by applying at

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Publication:Gulf Times (Doha, Qatar)
Date:Oct 28, 2018
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