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MDSI Highlights Wireless Field Force Automation Solutions At The Microsoft Windows CE Enterprise Road Show.

Industry leaders team up to highlight the benefits of Windows CE and

explore opportunities to enhance the mobile computing environment of

the future

RICHMOND, BC, Oct. 21 /CNW-PRN/ - MDSI Mobile Data Solutions Inc. (MDSI) of Richmond, British Columbia (Nasdaq: MDSIF; TSE, ME: MMD), a leader in field force automation and wireless connectivity solutions, announced today that it will participate in the upcoming Microsoft Windows CE Enterprise Road Show by demonstrating its Advantex(TM) wireless field force automation solution.

The objective of this industry event is to educate customers on current opportunities to roll out Windows CE with existing solutions as well as outline the potential for future applications. MDSI(TM) and other leading technology providers will highlight the benefits of Microsoft's operating system by demonstrating existing Windows CE applications and showcasing compatible hardware devices.

``MDSI's expertise in developing wireless, mobile applications for field workforces worldwide is a wonderful fit with Windows CE, an operating system designed for mobility and instant access to your information,'' said Randy Granovetter, Business Development Manager, Wireless Communications, Microsoft Corp. ``Microsoft is very pleased to have MDSI demonstrating its Windows CE-based solutions in the Windows CE Enterprise Road Show.''

In an exhibit format, MDSI will demonstrate its Advantex field force automation solution with its Windows CE-based mobile application operating live over the nationwide BellSouth Intelligent Wireless Network(SM). With customers in major utility, telecommunications, cable, field service, taxi, courier and public safety organizations and successful implementations across five continents, MDSI's Advantex field force automation solutions have gained widespread market acceptance. The Windows CE version of the application will ``open the door to the wireless world'' for companies previously inhibited by significant hardware costs associated with implementation. This lower cost alternative will also allow companies to expand the scope of their solutions to wirelessly enable a greater percentage of the enterprise.

MDSI's Chairman & CEO Erik Dysthe describes MDSI's commitment to Windows CE applications: ``MDSI is proud to contribute to the Windows CE Enterprise Road Show. Specializing in wireless applications for field workforces in a number of industries, MDSI recognizes customer requirements to drive down implementation costs and provide standard, cost-effective wireless solutions that are feasible when rolling out 10 or 10,000 field workers. The further development and acceptance of Windows CE will help us provide our customers with that flexibility.''

The event schedule for the Windows CE Enterprise Road Show is as follows:
 October 22: Seattle, Washington
 October 26: New York, New York
 October 28: Chicago, Illinois
 October 30: Boston, Massachusetts
 November 2: Santa Clara, California

For additional information on the Windows CE Enterprise Road Show, please visit

About MDSI

MDSI is a global leader in the development and implementation of mobile workforce management and wireless connectivity solutions to companies in the utility, telecommunications, cable, taxi, courier, field service, and public safety industries. MDSI's Advantex solutions allow companies with geographically dispersed mobile workforces to close the gap between enterprise systems and the field. Advantex empowers users across the organization with real-time access to critical information, enhances the cost-effectiveness and productivity of mobile workforces, and offers improved and innovative means of serving customers. Advantex combines sophisticated appointment scheduling, intelligent automatic order distribution, map-based dispatching, wireless data communications, mobile computing, and comprehensive reporting capabilities, and is seamlessly integrated with corporate networks, applications, and databases to provide enterprisewide solutions. With a proven implementation track record, MDSI differentiates itself with industry leading software products, professional services, and strategic business alliances to ensure the success of customers' end-to-end solutions. MDSI is the choice of industry leaders such as: AT&T Wireless Services, Boston Edison Company, Cox Communications, DHL Worldwide Express, Illinois Power Company, North Carolina State Highway Patrol, Pacific Gas & Electric, PECO Energy Company, Radio Taxis of London, San Diego Gas & Electric, and TeleDanmark.

Founded in 1993, MDSI has operations in the U.S., Canada, Europe, and Asia. MDSI mobile workforce management and wireless connectivity solutions empower field personnel in over 25 countries worldwide.

MDSI and Advantex are trademarks of MDSI Mobile Data Solutions Inc. All rights reserved. All other trademarks and service marks are the property of their respective owners.

This press release contains statements that constitute ``forward looking statements'' within the meaning of Section 27A of the Securities Exchange Act of 1934. Such statements involve risks and uncertainties that may cause actual results to differ materially from anticipated results.

SOURCE: MDSI Mobile Data Solutions Inc.
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Publication:PR Newswire
Date:Oct 21, 1998
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