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MDCVB STUDY RESULTS SHOW 11.4 MILLION VISITORS TO METRO DETROIT IN 1992

 DETROIT, June 24 /PRNewswire/ -- An estimated 11.4 million people visited metro Detroit in 1992 and contributed $3.233 billion in direct spending while here, according to a study released by the Metropolitan Detroit Convention & Visitors Bureau (MDCVB) during a news conference at the Detroit Zoo today.
 The study, conducted by CIC Research, Inc. of San Diego, was conducted throughout 1992 to identify the characteristics of the overnight visitor market in Wayne, Oakland and Macomb counties.
 "There are those who say that no one wants to come to Detroit," MDCVB President William F. McLaughlin said. "We believe these numbers contradict the doomsayers. Eleven million people have chosen Detroit as an urban destination. We can now use the positives of this new information to build a strong urban tourism product. World Cup '94 (scheduled for June 1994 at the Pontiac Silverdome) will be the catalyst to create a permanent spirit of hospitality that exceeds our visitors' expectations and gives them experiences that dreams are made of."
 Of the 11.4 million estimated visitors to the tri-county area in 1992, 7.8 million were overnight visitors and 3.6 million were here for one day. Overnight visitors staying in hotels and motels totaled 1.87 million, while 5.57 million stayed in private homes of friends and relatives, and 350,000 stayed in other accommodations such as campgrounds, apartments and condominiums. Eighty-four percent of the overnight visitors surveyed stated that the Detroit area was the main destination for their trip.
 The study also found that visitor spending in 1992 generated approximately 61,000 jobs in metro Detroit. Visitors staying in private homes spent the most, $1.98 billion. Hotel/motel visitors spent $937 million, and day visitors spent $131 million. The mean spending per day was $45 for private home guests and $114 for hotel/motel guests. The mean duration of stay in the area was 7.9 nights by private home guests and 4.4 nights by hotel/motel guests.
 Of those who stayed in a hotel or motel, 54 percent were here for business or conventions, while 29 percent were here for pleasure. Eleven percent of all visitors were here to attend special events.
 The attractions most frequently visited by those surveyed were The Renaissance Center (52 percent), Greektown (50 percent) and Henry Ford Museum & Greenfield Village (42 percent).
 McLaughlin also said the study showed hotel/motel occupancy percentages are on the upswing, increasing 4 percent in 1992.
 "A tremendous amount of hotel construction in the mid-1980s increased our hotel rooms' inventory from 13,000 to 29,000 rooms," he said. "As a result, room occupancy fell from a high of 63 percent in 1987 to a low of 51.2 percent in 1991. In 1992, occupancy levels rose to 55.2 percent, and this year we are running more than 3 percent ahead of last year."
 McLaughlin added that 1994 convention bookings are well ahead of pace and that he expects it to be one of Detroit's strongest conventions years ever.
 CIC Research conducted face-to-face interviews with 1,560 visitor groups in the tri-county area during 1992 and conducted 1,200 random telephone interviews with tri-county residents to capture information on out-of-town guests staying in private homes. In addition, secondary visitor industry data such as hotel occupancy rates, hotel room inventory, and attraction attendance population were used to compile the visitor profile and economic impact information.
 -0- 6/24/93
 /CONTACT: Kim Fitzgerald of the Metropolitan Detroit Convention & Visitors Bureau, 313-259-4333/


CO: Metropolitan Detroit Convention & Visitors bureau ST: Michigan IN: LEI SU:

DD -- DE015 -- 5302 06/24/93 12:05 EDT
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Date:Jun 24, 1993
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