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MCI SAYS: 'THIS WAY TO THE INFORMATION SUPERHIGHWAY'; LIBRARIES, EDUCATION, MOVIES TOP CONSUMERS' MULTI-MEDIA WISH LIST

 WASHINGTON, Jan. 12 /PRNewswire/ -- What types of services do consumers want from the "information superhighway?" According to the MCI Multi-Media Survey, more than three-fourths said they want access to libraries and educational programs that allow them to take courses via their phone lines, computers and television sets.
 Consumers also said they look forward to movies on demand (61 percent), access to travel reservation networks (55 percent) and communicating with their friends and family over a videophone (44 percent).
 Who do consumers think will deliver multi-media services?
 The respondents indicated they expect phone companies to be the least expensive providers of home multi-media services and believe computer companies will play the largest role in developing new interactive technologies. Fifty percent of those asked said a combination of telephone, television and computer companies will make interactive services available first. Thirty-nine percent said these industries will develop the most innovative services.
 When do consumers think multi-media services will be available?
 The MCI Multi-Media Survey discovered that over two-thirds believe these services will be available in their homes within the next five years. And, when asked whether multi-media services will improve their lives, more than 60 percent thought these services will make life more convenient in the future. In all, 44 percent indicated a positive initial reaction to the idea of multi-media, while 23 percent were unfamiliar with the idea.
 "Interactive home education, on-demand entertainment programming and phone calls that allow you to see and hear the person you are talking to are not just figments of the future -- MCI is making them a reality," said Angela Dunlap, president of MCI Consumer Markets.
 On Jan. 4, MCI announced "networkMCI" a six-year plan to invest $20 billion that will open the country's first transcontinental information superhighway and provide consumers with on-demand multi-media services through their telephone lines.
 The MCI Multi-Media Survey, conducted by Washington-based Peter D. Hart Research Associates, included more than 800 respondents representing a cross-section of people ages 18 and over.
 MCI, headquartered In Washington, is the nation's second-largest long distance provider. MCI offers consumers savings and superior customer service through a number of innovative global products and services including Friends & Family, 1-800-COLLECT, the MCI VideoPhone, MCI Friends Around the World Anytime, MCI CALL USA and the MCI Card.
 -0- 1/12/94
 /CONTACT: Paul Luthringer of MCI, 703-415-6902/
 (MCIC)


CO: MCI ST: District of Columbia IN: TLS SU:

KD-DC -- DC002 -- 1269 01/12/94 08:15 EST
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Publication:PR Newswire
Date:Jan 12, 1994
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