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MCI INTRODUCES AUTOMATED 800 RESEARCH TOOL FOR BUSINESSES

      MCI INTRODUCES AUTOMATED 800 RESEARCH TOOL FOR BUSINESSES
    WASHINGTON, Nov. 18 /PRNewswire/ -- A new toll-free 800 service designed to allow businesses to use telecommunications technology to automatically gather a wide variety of research information was introduced by MCI Communications Corporation (NASDAQ-NMS: MCIC) today.
    The service, MCI SURVEY, allows a business to use a single 800 telephone number to conduct market research or opinion surveys among select groups, such as its key customers, its sales staff, its employees, or any other target group.  It can do this more rapidly, more economically and more accurately than with existing methods.
    MCI SURVEY allows businesses to set up a series of pre-recorded survey questions on a designated 800 number.  Respondents can call in, listen to the questions and give their answers by simply entering the specified numbers for each answer on their touch-tone phones.
    Advanced MCI SURVEY computer software captures, tabulates and compiles respondent data into summary reports that can be delivered overnight, weekly or monthly, via MCI's electronic mail system, MCI Mail.
    "In today's competitive environment, business people need real-time information to quickly make management changes or reach better business decisions, whether the information concerns market information or employee opinions, sales staff or customer reactions to products, or field service data," said C. Thomas Faulders, MCI senior vice president for business marketing.
    Faulders emphasized that MCI SURVEY "is cost-efficient and easy to use since it doesn't require special business premise equipment or as much setup and implementation time as other traditional research methods."
    "The service is designed to offer businesses an additional research tool and the advantage of being able to  take a quick, informative snapshot of what's going on in the minds of their customers, employees or people in the marketplace," said Faulders.
    MCI SURVEY is ideal for shorter questionnaires which employ close-ended questions, according to the company.  Typical business applications include customer satisfaction and employee opinion surveys, advertising impact testing and evaluation, field sales and customer service feedback programs, and product testing and usage surveys.
    Other business benefits provided through the product include 24-hour availability and respondent confidentiality, which promote a high call response rate and greater cost-efficiencies per response received.
    Businesses who want more information about the service can call MCI 8 a.m. to 10 p.m. at 800-999-9449.
    -0-                 11/18/91
    /CONTACT:  MCI Corporate News Bureau, 800-289-0073 or 202-887-3000/
    (MCIC) CO:  MCI Communications Corporation ST:  District of Columbia IN:  TLS SU:  PDT TW -- DC020 -- 1469 11/18/91 13:06 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 18, 1991
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