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MCI INTRODUCES 'BEST FRIENDS'; FRIENDS & FAMILY ADDS NEW SAVINGS PROGRAM

 WASHINGTON, Dec. 14 /PRNewswire/ -- MCI announced today it will significantly enhance its flagship product, Friends & Family, with the new Best Friends savings program. A call made with the Best Friends program will be the least expensive call Americans can make to any best friend.
 For the first time, new and existing MCI Friends & Family customers may designate their "savings partner" and receive a guaranteed 20 percent savings every time they call that number, even when their Best Friend is not an MCI customer. When the Best Friend joins MCI, the savings double to 40 percent.
 Because Best Friends is part of Friends & Family, there are no restrictions or limits on who is called, time of day or length of call. In addition, Best Friends savings can be combined with other MCI savings plans.
 "Half of most people's calls are to one special person -- a friend or relative," said Angela O. Dunlap, president of MCI Consumer Markets. "Now, in addition to Friends & Family savings, Best Friends provides extra, bonus savings to that special person, no matter where they live, what time of day they call or who their long distance company may be."
 MCI's over 10 million Friends & Family customers receive the same 20 percent savings benefit from a variety of other Friends & Family branded products and services which include the Friends & Family Card and Friends Around the World Anytime. There is a $1 dollar monthly fee for subscribers to Best Friends. Best Friends savings apply within the continental United States when calling from one state to another.
 Among the findings of a national poll released today by MCI, the "MCI Best Friends Survey", 68 percent of Americans said that they talk to their best friends on the phone at least once a week. (Complete results from the "MCI Best Friends Survey" released on PR Newswire today.)
 MCI introduces Best Friends today with a national advertising campaign developed by Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
 MCI, headquartered in Washington, offers residential savings through a number of products and services including MCI PrimeTime, MCI HomeConnect, MCI Friends Around the World Anytime, MCI Card and the Friends & Family Card.
 -0- 12/14/93
 /CONTACT: Kate Fralin of MCI, 800-436-9749/
 (MCIC)


CO: MCI ST: District of Columbia IN: TLS SU: PDT

MH -- DC005 -- 3504 12/14/93 09:04 EST
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Publication:PR Newswire
Date:Dec 14, 1993
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