MCDONALD'S USA REINTRODUCES BRAILLE, PICTURE MENUS
MCDONALD'S USA REINTRODUCES BRAILLE, PICTURE MENUS /ADVANCE/OAK BROOK, Ill., March 11 /PRNewswire/ -- McDonald's
introduces updated Braille and picture menus in its more than 8,700 U.S. restaurants this month for customers with vision, hearing or speech impairments.
"We are committed to serving ALL our customers, and that responsibility starts by making our restaurants inviting and accessible," said Ed Rensi, president and chief executive officer, McDonald's USA. "These menus make it easier for people with vision, hearing or speech impairments to order in our restaurants," said Rensi. McDonald's first introduced its Braille menus in 1979 and its picture menus in 1988 and currently is the only quick-service restaurant system to offer Braille and picture menus nationally. These menus have been updated to feature McDonald's recent product introductions, such as the McLean Deluxe(TM) sandwich, Chicken Fajita and Breakfast Burrito. McDonald's worked with the American Foundation for the Blind and the American Speech-Language-Hearing Association to update the menus. "Enabling persons who are blind to have immediate access to ordering information from a menu is a simple act, but one that goes a long way in encouraging their participation in mainstream life," said Carl R. Augusto, president and executive director of the American Foundation for the Blind.
"Moreover, it signals a willingness of private business to ensure that persons who are blind and visually impaired achieve equality of access and opportunity alongside their sighted peers," said Augusto.
While Braille menus are designed for the visually impaired, the picture menus allow customers with speech or hearing impairments to select a food item by pointing to the item on the picture menu. "The picture menu facilitates communication and allows millions of Americans to place their own orders without relying on anyone else. McDonald's recognition of the differing abilities of its customers places them once again in the forefront of their industry," said ASHA President Ann L. Carey. McDonald's is the world's leading foodservice organization, with more than 12,000 restaurants in 59 countries. Approximately 80 percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs. -0- 3/12/92/0001 /CONTACT: Terri Capatosto of McDonald's, 708-575-3678, or Kim Essex of Burson-Marsteller, 312-329-7592, for McDonald's/ CO: McDonald's Corporation ST: Illinois IN: FOD SU:
PS -- NY082 -- 7590 03/11/92 20:56 EST
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|Date:||Mar 11, 1992|
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