Printer Friendly

MCDONALD'S USA REINTRODUCES BRAILLE, PICTURE MENUS

 MCDONALD'S USA REINTRODUCES BRAILLE, PICTURE MENUS
 /ADVANCE/OAK BROOK, Ill., March 11 /PRNewswire/ -- McDonald's


introduces updated Braille and picture menus in its more than 8,700 U.S. restaurants this month for customers with vision, hearing or speech impairments.
 "We are committed to serving ALL our customers, and that responsibility starts by making our restaurants inviting and accessible," said Ed Rensi, president and chief executive officer, McDonald's USA. "These menus make it easier for people with vision, hearing or speech impairments to order in our restaurants," said Rensi.
 McDonald's first introduced its Braille menus in 1979 and its picture menus in 1988 and currently is the only quick-service restaurant system to offer Braille and picture menus nationally. These menus have been updated to feature McDonald's recent product introductions, such as the McLean Deluxe(TM) sandwich, Chicken Fajita and Breakfast Burrito.
 McDonald's worked with the American Foundation for the Blind and the American Speech-Language-Hearing Association to update the menus.
 "Enabling persons who are blind to have immediate access to ordering information from a menu is a simple act, but one that goes a long way in encouraging their participation in mainstream life," said Carl R. Augusto, president and executive director of the American Foundation for the Blind.


"Moreover, it signals a willingness of private business to ensure that persons who are blind and visually impaired achieve equality of access and opportunity alongside their sighted peers," said Augusto.
 While Braille menus are designed for the visually impaired, the picture menus allow customers with speech or hearing impairments to select a food item by pointing to the item on the picture menu.
 "The picture menu facilitates communication and allows millions of Americans to place their own orders without relying on anyone else. McDonald's recognition of the differing abilities of its customers places them once again in the forefront of their industry," said ASHA President Ann L. Carey.
 McDonald's is the world's leading foodservice organization, with more than 12,000 restaurants in 59 countries. Approximately 80 percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs.
 -0- 3/12/92/0001
 /CONTACT: Terri Capatosto of McDonald's, 708-575-3678, or Kim Essex of Burson-Marsteller, 312-329-7592, for McDonald's/ CO: McDonald's Corporation ST: Illinois IN: FOD SU:


PS -- NY082 -- 7590 03/11/92 20:56 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 11, 1992
Words:381
Previous Article:AIRLEASE LTD. ANNOUNCES FIRST QUARTER 1992 CASH DISTRIBUTION; DISCUSSES TRANS WORLD AIRLINES BANKRUPTCY
Next Article:IRS PAYS $1,415 TO SCIENTOLOGISTS, GIVES UP DOCUMENTS
Topics:


Related Articles
STUDENTS TRAINED IN SENSITIVITY WITH MCDONALD'S BRAILLE AND PICTURE MENUS
LOCAL MCDONALD'S RESTAURANTS UPDATE BRAILLE AND PICTURE MENUS
CHICK-FIL-A TO INTRODUCE ALTERNATIVE MENUS FOR VISUALLY IMPAIRED AND DISABLED PATRONS
McDONALD'S SURPASSES HALF-BILLION DOLLAR MARK ON PURCHASE OF RECYCLED MATERIALS; CELEBRATES EARTH EFFORT MONTH
McDONALD'S INTRODUCES THE McGRILLED CHICKEN SANDWICH: A GREAT NEW CHICKEN CHOICE
Blind Child Reads Her 'First Book' in New McDonald's(R) Commercial.
Fun, Easy and Convenient McSalad Shaker(TM) Salads Arrive At McDonald's Nationwide.
MCDONALD'S SET TO SERVE UP PARADE OF SANDWICHES.
McDonald's(R) Introduces New Online Tools to Make Meal Planning Even Easier; - Customized Nutrition Information and Meal Suggestions now available -.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters