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MCDONALD'S OFFERS NEW YORK CITY TRANSIT AUTHORITY SUBWAY AND BUS RIDERS ANOTHER 'TOKEN' OF THEIR APPRECIATION TO RING IN NEW YEAR

 MCDONALD'S OFFERS NEW YORK CITY TRANSIT AUTHORITY SUBWAY AND BUS
 RIDERS ANOTHER 'TOKEN' OF THEIR APPRECIATION TO RING IN NEW YEAR
 NEW YORK, Dec. 31 /PRNewswire/ -- McDonald's restaurants announced today that they will offer a special New Year's break for all New York City Transit Authority customers. The 140 participating restaurants in the five boroughs of New York will introduce a special "Value Meal/Token Deal" to kick off the New Year, selling tokens at the 1991 price of $1.15, with the purchase of each Extra Value Combo Meal. The program will extend through Feb. 29.
 Combo meals consist of a large sandwich, such as Big Mac or McLean Deluxe, fries and a drink. McDonald's will continue to sell tokens and 10-packs, not tied to a Value Meal purchase, at the regular token booth price. The restaurants will purchase the tokens from the New York City Transit Authority for the same price at which they are sold at the token booths.
 "We at the New York City Transit Authority are pleased with McDonald's effort in this innovative promotional program. McDonald's sale of tokens throughout the five boroughs has helped make life more convenient for our customers," said Alan F. Kiepper, New York City Transit Authority president. "McDonald's 'Value Meal/Token Deal' program helps increase out-of-system token sales," he continued. "We must continue to look for ways to make our transit system more convenient to use -- and this is a step in the right direction."
 Paul Facella, vice president and regional manager, McDonald's Corporation, said, "McDonald's 'Value Meal/Token Deal' is one of the ways we are working to provide our customers extra value, particularly during these difficult economic times. We hope that New York City Transit Authority customers will take advantage of our double value -- enjoy our food and save on their subway and bus travel."
 The "Value Meal/Token Deal" program will be advertised in subway cars and buses.
 -0- 12/31/91
 /CONTACT: Howard Solomon of The Rowland Company, 212-527-8843, for McDonald's/ CO: McDonald's Corp. ST: New York IN: LEI SU:


JT -- NY031 -- 5915 12/31/91 14:19 EST
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Publication:PR Newswire
Date:Dec 31, 1991
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