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MCAFEE ASSOCIATES ANNOUNCES NEW ENTRY INTO SOFTWARE UTILITIES MARKET

 SANTA CLARA, Calif., March 18 /PRNewswire/ -- McAfee Associates Inc. (NASDAQ: MCAF), the leading developer of electronically distributed software, announces the company's most significant entry to date into the software utilities market with the release of a unique and powerful program for analyzing system memory, programs and data.
 PRO-VIEW is a full-featured, menu-driven product for viewing and editing system memory, hard disks, floppy diskettes, network drives and CD-ROMs. The product, which is currently available from the company's Bulletin Board System (BBS), marks McAfee's most significant non-anti- virus product to date.
 According to John McAfee, founder and chief executive officer of the company, "PRO-VIEW represents a major milestone in the evolution of our product line and overall business strategy. We believe electronic distribution has enormous market potential, and our strategy is to continue to capitalize on the benefits of electronic distribution over shrink-wrapped software packages."
 Bill McKiernan, president and chief operating officer of McAfee, said that initial response to the product has been encouraging. "For people in technical support and product development, this product is very unique. There's nothing else like it on the market," McKiernan said.
 Users of PRO-VIEW can view the system interrupts, drivers and programs resident in memory or view data specified at physical memory locations. Data may be viewed in Hexadecimal, ASCII or in assembly language.
 Electronic distribution is a simple, low-cost means of accessing products from a BBS or on-line services such as CompuServe or the Internet. Users download products on a free trial basis and later license those products they choose to keep. McAfee products available through electronic distribution are updated more frequently than shrink- wrapped products, and users have direct access to the company through the BBS and McAfee's customer service department or through McAfee's network of independent authorized agents around the world.
 "Our plan is to provide the same level of technical support and customer service that we provide for our anti-virus software, and that we're so well known for in the corporate market," McKiernan said. The company releases regular product updates on an accelerated schedule compared to shrink-wrapped software products.
 PRO-VIEW is competitively priced and is available only through electronic distribution. "Just like our other products, all you need to get PRO-VIEW is a personal computer and a modem," McKiernan said. "We invite everyone who can access the software to download it and try it out." PRO-VIEW can be obtained by calling the company's BBS at 408-988-4004, or through CompuServe or the Internet.
 McAfee Associates, Inc., traded on NASDAQ under the symbol MCAF, is a worldwide vendor of personal computer software designed exclusively for electronic distribution. The company's primary product line includes software to detect, identify, prevent and remove computer viruses in personal computers and networks. McAfee also markets and distributes general purpose utility software for personal computers.
 -0- 3/18/93
 /CONTACT: William S. McKiernan. president and chief operating officer of McAfee, 408-988-3832; or Betsy Truax of the Financial Relations Board, 415-986-1591, for McAfee/
 (MCAF)


CO: McAfee Associates Inc. ST: California IN: CPR SU:

GT -- SF004 -- 7324 03/18/93 09:04 EST
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Publication:PR Newswire
Date:Mar 18, 1993
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