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MCA RECORDS AND LOUIL SILAS JR. ESTABLISH SILAS RECORDS

 MCA RECORDS AND LOUIL SILAS JR. ESTABLISH SILAS RECORDS
 UNIVERSAL CITY, Calif., Sept. 15 /PRNewswire/ -- Louil Silas Jr., the MCA Records executive who has creatively helmed the careers of some of the label's biggest successes, will form his own label, Silas Records, it was announced today by Al Teller, chairman, MCA Music Entertainment Group.
 The new label will be distributed by MCA Records, where Silas has been executive vice president, A&R/Artist Development, Black Music Division.
 Silas' success story began in 1983, when he joined MCA Records as a West Coast regional promotional man. Top-charting MCA artists -- including Bobby Brown, Bell Biv DeVoe, Ralph Tresvant, New Edition, Pebbles, Patti LaBelle, Jody Watley and Gladys Knight -- have benefited from Silas' A&R and creative input.
 "It has been gratifying to watch Louil's growth during the years, and it is fitting that his ability to identify talent, his extraordinary rapport with artists and his intuitive understanding of the artist development process will now translate to his own label," says Teller, chairman, MCA Music Entertainment Group.
 "We are delighted that Louil has chosen MCA as the home for Silas Records. The label will be a great addition to the MCA Records family," Teller adds.
 "It has been my dream to have my own label and to be able to see the artist development process through from start to finish," Silas says. "This progression is even more meaningful because I will still be part of MCA Records, which has been my home for nearly a decade. I will still be working closely with Al, Richard Palmese, Ernie Singleton and the rest of the MCA team, and I am looking forward to this next step in my music career," he adds.
 Silas' meticulous artist-conscious touch was evident in some of the most successful gold and platinum projects in recent years at MCA. Silas served as executive producer of Bobby Brown's solo LP "Don't Be Cruel," which garnered five hit singles, many awards and sold more than 8 million units globally, establishing Brown (formerly of New Edition) as an international superstar. Silas' early nurturing of the careers of producers Antonio "L.A." Reid and Kenny "Babyface" Edmonds led them to successful collaborations with Brown, Sheena Easton and Pebbles.
 Other credits include Brown's re-mix LP (conceived by Silas) and assembling the "House Party II" film soundtrack. Silas also served as co-executive producer (with Bobby Brown) on Brown's new MCA Records LP, "Bobby," which was released last month, entered the Billboard album charts at No. 2 and is already platinum plus.
 "Louil is an extremely talented executive who has moved up through the ranks. We are delighted that he now has the opportunity to direct a specially chosen group of artists on his own label," says Palmese, president, MCA Records.
 Adds Singleton, president, Black Music Division, MCA Records, "Louil's contributions, especially his relationships in the creative community, have been an important part of the label's Black music successes. I am looking forward to working with Louil in the development of Silas Records' artists."
 During and after his college years, Silas spent seven years as a club disc jockey and earned a reputation as one of the hottest spinners in Los Angeles. Majoring in communications, he concentrated on the mechanics of the record business, ultimately landing a West Coast promotion job with Atlantic Records in the early 1980s, where he locally broke records for such acts as the System and Gwen Guthrie.
 Joining MCA in 1983 as a West Coast Regional Black Music Promotion rep, Silas promoted records during the day and started creating MCA re-mixes at night. A year later, he was promoted to an A&R post with MCA Records.
 Silas still practices the hands-on approach he first took, and his "executive producer" credits on top projects reflect the fact that he is involved from the beginning, from choosing the songs to creating the dance re-mixes.
 When producers Jimmy Jam and Terry Lewis had the idea of New Edition alumni Ricky Bell, Michael Bivins and Ronnie DeVoe making a record as Bell Biv DeVoe, Silas helped develop the street-edged, hip- hop, vocal/rap trio into a trend-setting, multiplatinum act.
 Under Silas' direction, Jody Watley's re-mix LP, "You Wanna Dance With Me?," became one of the genre's most successful, and Silas' hot re-mixes of such Watley hits as "Looking For a New Love," "Still a Thrill," "Some Kind of Lover" and "Real Love" helped put the singer at the forefront of pop/R&B/dance.
 Silas Records' first release will be the debut album from singer/songwriter Chante Moore. The album, "Precious," and Moore's first single, "Love's Taken Over," have been in development for more than a year. "Chante is extremely talented and beautiful and has a unique and incomparable vocal style. For me, recording success has always been about great songs and real talent. Chante will do well because she is the real thing," Silas says.
 Silas is one of the few of a list of club DJs who have started their own labels. "At this point in my career, I have to recognize my mentors and advisers who helped me to realize that I had the knowledge and ability to make this move at this time. I know they take as much pride in this announcement as I do."
 Silas Records will be based at the MCA Records headquarters in Universal City.
 -0- 9/15/92
 /CONTACT: Paula Batson, 818-777-8961, or Ron Shapiro, 818-777-8992, both of MCA Records/ CO: MCA Records ST: California IN: ENT SU:


LS -- LA011 -- 9482 09/15/92 09:06 EDT
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Date:Sep 15, 1992
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