Printer Friendly

MBC plans massive HD TV campaign.

MBC Group, a leading private free-to-air satellite broadcasting company, has announced a massive campaign to convert mass viewers in the Mena region to Free-to-Air HD TV.

Announcing the campaign at a press conference, MBC said the campaign will promote and push for quicker HD shift and persuade free-to-air viewers to make a one-off purchase of a (Technosat) HD set-top box to enjoy the greater clarity of HD TV.

The campaign includes the allocation of advertising space across all MBC channels and media platforms, including its main websites and, as well as radio stations, MBC FM and Panorama FM, not to mention numerous regional Arabic and English print publications.

On the campaign, Mohammed Windawee, director of Distribution, said: "The scale of this campaign highlights the commitment of MBC group in offering top quality television content delivered to mass viewers in High definition format." Andrew Maskall, senior marketing manager for MBC's Western Channels, said this multi phase campaign will celebrate the difference that HD makes to MBC programmes.

'Our initial driver is movies which look wonderful in HD and we then expect demand to be high leading up to a variety of HD programming in Ramadan. The campaign value exceeds 10 million dollars and will span over a period of three months,' he added.- TradeArabia News Service

Copyright 2011

Copyright 2011 Al Hilal Publishing & Marketing Group

Provided by an company
COPYRIGHT 2011 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2011 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:TradeArabia (Manama, Bahrain)
Date:Jun 14, 2011
Previous Article:50pc in UAE 'use Facebook'.
Next Article:Dolphin Energy picks banks for dollar bond.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters