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MBAs TO MAKE HISTORY, NOT MONEY, IN EASTERN EUROPE

 MBAs TO MAKE HISTORY, NOT MONEY, IN EASTERN EUROPE
 CHAPEL HILL, N.C., July 1 /PRNewswire/ -- This weekend, 68 of the


nation's top MBA graduates begin training here for history-making assignments in Poland, Hungary and Czechoslovakia.
 They are the second wave of volunteers willing to forego large corporate salaries at Fortune 500 companies in order to live on subsistence wages and assist developing businesses in Eastern Europe. They are the 1992 MBA Enterprise Corps.
 The Corps, based at The Kenan Institute at The University of North Carolina's Kenan-Flagler Business School, gives young managers invaluable experience while making significant contributions to the development of a truly global economy. A 22-member consortium of the country's premier business schools provided candidates for the highly competitive positions. Those selected accept one- to two-year commitments to work with and live like their corporate counterparts in the formerly communist countries.
 This year's group will benefit from the experiences of 1991's pioneering members. As part of the grueling three-week "boot camp" at the Kenan Institute, 10 of last year's original 47 Corps members will tell what it is really like to live and do business in such cities as Krakow, Plsen, Budapest, Miskolc and Prague.
 From July 5 to July 25, ten hours a day, six days a week, participants will undergo extensive language and cross-cultural training. Led by 13 native-language instructors, most of whom are visiting the United States for the first time, members will be segregated for a portion of each day according to their assigned countries and allowed to speak only in their new languages. They will also learn local customs and laws governing business transactions, many of which differ greatly from American practices. Once in their host countries, training will continue until jobs begin in September.
 Founded in 1990, the non-profit MBA Enterprise Corps is funded by a combination of government, corporate and private dollars. The federal Agency for International Development, as part of its economic restructuring assistance, provides major support to the Corps. Corporate sponsors -- such as Sara Lee Corporation and American Telephone & Telegraph Co. -- have a particular interest in learning from the Corps members' experiences. A handful of 1991 Corps participants will return to jobs with major corporate sponsors who are banking on the payoff of managers well-versed in international business.
 The idea for the MBA Enterprise Corps emerged only months after the fall of the Berlin Wall. In a November 1989 speech on international competitiveness at The University of North Carolina, Ross Perot challenged business students to take their talents to the newly opened countries. A few far-sighted academic and business leaders took up the challenge to pump highly trained manpower into countries hungry for on- site know-how. UNC's Kenan Institute of Private Enterprise spearheaded the organization of the consortium and arrangements with host-country companies.
 -0- 7/1/92
 /CONTACT: Chris Canfield, director of media relations, Kenan-Flagler Business School, UNC-CH, 919-962-3136/ CO: Kenan-Flagler Business School ST: North Carolina IN: FIN SU: PDT


CM -- CH001 -- 5488 07/01/92 08:31 EDT
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Date:Jul 1, 1992
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