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MBAA convenes for 102nd annual meeting in Philadelphia.

MBAA convenes for 102nd annual meeting in Philadelphia, PA

An unofficial 500 registrants were present in Philadelphia recently for the 102nd annual convention of the Master Brewers Association of the Americas. The three-day event, hosted at the Wyndham Franklin Plaza Hotel, attracted brewing and allied industry representatives.

Thirty papers, mostly technical, were delivered during the meeting. The papers covered a range of topics, from the history of malting barley to the development of the dry beer category. Panel discussions were also offered.

At the meeting, the MBAA's new slate of officers was inducted. Arnulfo Canales, director, special projects, Cerveceria Cuauhtemoc S.A., Monterrey, Mexico, is the group's new president, succeeding Vince Bavisotto, vice president, brewing and research, Miller Brewing Co. Other officers are: John Britnell, Canada Malting Co., first vice president; and Warren Peter, Anheuser-Busch, Inc., second vice president.

In his closing address to the membership, Bavisotto noted that during his tenure he gave thought to working more closely with member of the European Brewing Convention. "Closer ties to the EBC" would broaden the technical base of the MBAA, the outgoing president stated.

Awards presented

The MBAA's 1989 Award of Merit was bestowed upon Charles E. Lieberman, retired brewmaster yet active association member. The Award of Honor, meanwhile, was given to Paul H. Geddes, Desnoes & Geddes Ltd., Kingston, Jamaica. Finally, a lifetime MBAA membership was presented to John Hawley, Stroh Brewery Co., outgoing association past president.

At the convention's opening luncheon, it was a small local brewer who received the attendees' attention. Bill Smulowitz, president-general manager, The Lion, Inc., Wilkes-Barre, PA, nearly brought down the house with anecdotes and stories of the plight of the regional brewer. He stated seriously, however, that the "name of the game" in the brewing industry today "is the new product development... Herein lies the future."

Although new product introductions are often difficult, Smulowitz said, "Master brewing creativity should be treated specially."

PHOTO : CHANGING OF THE GUARD-Vincent Bavisotto (right), outgoing MBAA president, passes the gavel

PHOTO : to incoming president Arnulfo Canales.
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Title Annotation:Master Brewers Association of the Americas
Publication:Modern Brewery Age
Date:Oct 9, 1989
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